Senior Living Sales Leader: Drive Growth & Occupancy

Sunrise Senior Living Mgmt Inc; Newtown Square (Delaware County); On-site; USD 41,000 - 55,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Retirement savings

Employee assistance program

Discount program

PTO

Sick time

Holiday pay

MyFlexPay

Tuition reimbursement

Job summary

Sunrise Senior Living is seeking a Director of Sales to lead the marketing and sales strategy for our community, driving occupancy, revenue, and long-term growth. You will manage referral networks, use CRM tools, and collaborate with the Executive Director to report on performance.

The role requires strong sales and marketing success, excellent negotiation and relationship-building, and flexibility for evenings and weekends, with oversight of move-in processes and budget controls.

Qualifications

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• CRM and Microsoft Office proficiency.
• Independent, goal-driven mindset.
• Flexibility for evenings and weekends.

Responsibilities

• Lead Sales Strategy: analyze local market trends and create dynamic Sales & Marketing Plans; build and manage referral networks to generate consistent leads; advance prospects from inquiry through commitment using CRM tools; conduct weekly strategy meetings with the Executive Director; submit regular sales performance reports.
• Drive Revenue & Growth: meet or exceed occupancy and revenue targets; leverage pricing, services, and inventory strategies to maximize top-line performance; conduct competitive analysis and adjust strategy accordingly.
• External Business Development: deliver professional presentations to referral partners; secure and maintain required credentialing with healthcare facilities; strengthen community partnerships to grow census.
• Oversee Move-In Experience: coordinate resident assessments and paperwork completion; ensure regulatory compliance and smooth transitions.
• Financial & Team Leadership: manage sales budget and expense controls; train and coach community teams on sales accountability.

Skills

Sales leadership

Marketing strategy

CRM proficiency

Negotiation

Relationship building

Microsoft Office

Tools

Microsoft Office

Job description

Sunrise Senior Living is seeking a Director of Sales to lead the marketing and sales strategy for our community, driving occupancy, revenue, and long-term growth. You will manage referral networks, use CRM tools, and collaborate with the Executive Director to report on performance.

The role requires strong sales and marketing success, excellent negotiation and relationship-building, and flexibility for evenings and weekends, with oversight of move-in processes and budget controls.