Senior Living Sales & Brand Growth Director

Better Living; Dixon (IL); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off

401 (K) matching

Professional development opportunities

Employee assistance programs

Job summary

Better Living in Illinois seeks a marketing leader to drive outreach, occupancy growth, and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote our services and sustain strong census.

The role requires strategic planning, excellent communication, and the ability to manage the full sales cycle from lead generation to closing. Travel for events may be required.

Qualifications

• 2–3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare
• Strong communication and interpersonal skills
• Familiarity with state regulations affecting senior care

Responsibilities

• Develop and execute strategic marketing plans to meet occupancy and revenue goals
• Manage the full sales cycle: lead generation, tours, follow-up, relationship building, and closing
• Maintain lead tracking, CRM data, and sales reports; analyze metrics to optimize performance
• Coordinate and host community tours, open houses, and marketing events
• Cultivate relationships with referral partners including hospitals and physicians
• Collaborate with leadership to ensure seamless move-in experiences and resident satisfaction
• Represent the community at local events and industry gatherings
• Oversee advertising, digital marketing, and promotional materials in line with brand standards
• Stay informed on market trends, competitor activity, and regulatory changes affecting occupancy

Skills

Sales experience

Marketing

Communication

Public speaking

CRM usage

Education

Associate or Bachelor's degree in marketing, communications, business

Tools

CRM systems

Job description

Better Living in Illinois seeks a marketing leader to drive outreach, occupancy growth, and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote our services and sustain strong census.

The role requires strategic planning, excellent communication, and the ability to manage the full sales cycle from lead generation to closing. Travel for events may be required.