Senior Living Growth & Brand Director

Better Living Management Services; Dixon (IL); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401 (K) matching

Paid time off and holidays

Professional development opportunities

Employee assistance programs

Job summary

Better Living Management Services in Dixon, IL is seeking a marketing leader to drive occupancy growth and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote services and maintain strong census.

The role requires 2–3 years in sales/marketing in senior housing or healthcare, a degree in marketing or related field, and strong communication.

Qualifications

• Associate or Bachelor’s degree in marketing, communications, business, or related field preferred.
• Minimum 2–3 years of sales and marketing experience in long-term care, assisted living, or healthcare.
• Excellent communication and interpersonal skills.
• Knowledge of state regulations and consumer decision processes in senior care.
• Experience with CRM systems to track outreach and results.
• Organized, self-motivated, able to work independently or with a team.
• Criminal background check and TB health screening required.
• English reading/writing proficiency.

Responsibilities

• Develop and execute strategic marketing plans to meet occupancy and revenue goals.
• Manage the full sales cycle: lead generation, tours, follow-up, and closing; maintain CRM data and reports.
• Coordinate and host tours, open houses, and marketing events.
• Cultivate relationships with referral partners including hospitals, physicians, senior centers, case managers, and discharge planners.
• Collaborate with the Executive Director to ensure seamless move-in experiences and resident satisfaction.
• Represent the community at local events and industry gatherings.
• Oversee advertising, digital marketing, and promotional materials in line with brand standards.
• Stay informed on market trends and regulatory changes affecting occupancy.
• Assist in training front-line staff on customer service and referral engagement.

Skills

CRM experience

Sales experience

Marketing planning

Interpersonal communication

Education

Associate or Bachelor's degree in marketing, communications, business

Tools

CRM software

Job description

Better Living Management Services in Dixon, IL is seeking a marketing leader to drive occupancy growth and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote services and maintain strong census.

The role requires 2–3 years in sales/marketing in senior housing or healthcare, a degree in marketing or related field, and strong communication.