Senior Living Growth & Brand Director

Better Living; Clear Lake (IA); On-site; USD 60,000 - 81,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) matching

Paid time off and holidays

Professional development opportunities

Employee assistance programs

Job summary

Better Living is seeking a motivated marketing and sales professional to lead outreach, occupancy growth, and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote services and sustain a strong census.

This role requires strategic planning, full sales cycle management from lead generation to closing, CRM tracking, and collaboration with the Executive Director to ensure smooth

Qualifications

• Associate or Bachelor’s degree in marketing, communications, business, or a related field preferred.
• Senior living experience required.
• 2–3 years of sales and marketing experience in long-term care, assisted living, senior housing, or healthcare.
• Excellent communication, public speaking, and interpersonal skills.
• Strong understanding of the senior care industry and regulatory considerations.
• Comfortable using CRM systems to track outreach and results.
• Highly organized, self‑motivated, able to work independently and with teams.

Responsibilities

• Develop and execute strategic marketing plans to meet occupancy and revenue goals.
• Manage the full sales cycle: lead generation, tours, follow-up, and closing.
• Maintain CRM data, track leads, and generate sales reports.
• Coordinate community tours, open houses, and marketing events.
• Build relationships with referral partners and local healthcare providers.
• Collaborate with the Executive Director to ensure smooth move-ins and resident satisfaction.
• Represent the community at local events and industry gatherings.
• Oversee advertising and digital marketing aligned with brand standards.
• Stay informed on market trends, competition, and regulatory changes.
• Assist in training front-line staff on customer service and referral engagement.

Skills

Sales experience

Marketing experience

CRM software

Communication

Education

Bachelor's or Associate degree

Tools

CRM systems

Job description

Better Living is seeking a motivated marketing and sales professional to lead outreach, occupancy growth, and brand development for our senior living community. You will build relationships with prospective residents, families, referral sources, and the local community to promote services and sustain a strong census.

This role requires strategic planning, full sales cycle management from lead generation to closing, CRM tracking, and collaboration with the Executive Director to ensure smooth