Senior Living Marketing Director — Admissions & Growth

Rosario Assisted Living; Anacortes (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Rosario Assisted Living and Memory Care in Anacortes, WA, is seeking a Marketing Director who will lead strategic marketing, guide prospective residents and families through the decision journey, and drive occupancy goals with compassion and integrity.

You'll build community partnerships, manage promotional campaigns, represent the community at events, and collaborate with the Executive Director to align marketing with operations while maintaining excellent client service and compliance with

Qualifications

• Bachelor’s degree in marketing, communications, human services, or a related field preferred.
• Experience in senior living or healthcare marketing preferred.
• Proven sales, outreach, or community engagement success.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the marketing strategy and occupancy goals.
• Develop promotional materials and campaigns.
• Build partnerships with healthcare providers and community organizations.
• Manage inquiries, tours, and admissions processes.
• Coordinate with leadership on reporting and budgeting.
• Represent the community at local events and outreach activities.

Skills

Strong communication skills

Interpersonal skills

Customer service orientation

Organizational & time management

Public representation / event hosting

Education

Bachelor's degree in marketing, communications, human services, or related field

Tools

Microsoft Office

PCC

WelcomeHome CRM

HubSpot

Kronos

Job description

Rosario Assisted Living and Memory Care in Anacortes, WA, is seeking a Marketing Director who will lead strategic marketing, guide prospective residents and families through the decision journey, and drive occupancy goals with compassion and integrity.

You'll build community partnerships, manage promotional campaigns, represent the community at events, and collaborate with the Executive Director to align marketing with operations while maintaining excellent client service and compliance with