Senior Living Marketing Account Lead

Pavone Group; Harrisburg (Dauphin County); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Pavone Group in Harrisburg is seeking an Account Strategist for Varsity to drive marketing initiatives for senior living clients; you will lead campaigns and own client relationships.

This hybrid role balances onsite collaboration 3 days a week with remote work, partnering across agency teams to deliver strategic briefs and measurable results.

A 3+ year agency background and strong communication, analytics, and project management skills are essential.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 3+ years of progressive advertising or marketing agency experience.
• Exceptional interpersonal, written, and verbal communication skills.
• Advanced proficiency with Google Workspace and Microsoft 365; strong analytic skills.
• Ability to translate data insights into actionable business strategies.
• Proven ability to manage multiple complex projects in hybrid teams.

Responsibilities

• Lead integrated campaigns and manage client relationships from concept to delivery.
• Coordinate with cross-functional teams to align strategy, creative, media, and PR.
• Prepare and document strategic briefs, secure approvals, and monitor performance.
• Oversee project scopes, timelines, and budgets; ensure on-time delivery.
• Foster trust-based partnerships with clients and vendors.

Skills

Account leadership

Strategic direction

Client management

Project management

Education

Bachelor's Degree in Marketing/Business

Tools

Google Workspace

Microsoft 365

Project management tools

Job description

Pavone Group in Harrisburg is seeking an Account Strategist for Varsity to drive marketing initiatives for senior living clients; you will lead campaigns and own client relationships.

This hybrid role balances onsite collaboration 3 days a week with remote work, partnering across agency teams to deliver strategic briefs and measurable results.

A 3+ year agency background and strong communication, analytics, and project management skills are essential.