Strategic Digital Advertising Account Lead

Nexstar Media Group; Harrisburg (Dauphin County); On-site; USD 65,000 - 105,000; Full time

Job summary

abc27 (WHTM-TV) in Harrisburg, PA is seeking a Strategic Account Manager to drive digital advertising revenue, expand client relationships, and deliver data-driven marketing solutions. This role combines consultative selling with expertise in digital products and performance analytics to grow both new and existing accounts.

The position emphasizes leading digital strategies, collaborating with cross-functional teams, and providing actionable recommendations to improve client outcomes and

Qualifications

• Minimum of two years of experience in digital marketing, media sales, strategic account management, or related field.
• Strong understanding of digital advertising solutions, audience targeting, campaign optimization, and attribution.
• Proven ability to develop and sell strategic marketing solutions that drive measurable results.
• Excellent communication and relationship-building skills with advertisers and internal teams.

Responsibilities

• Develop and execute consultative digital advertising sales strategies to generate new business and meet revenue goals.
• Identify new business opportunities, renewals, upselling, and cross-selling to increase revenue.
• Serve as digital advertising expert on products, analytics, and emerging technologies.
• Lead client discovery meetings, presentations, and business reviews to identify needs and present solutions.
• Analyze campaign performance and translate results into actionable recommendations.
• Collaborate with Sales, Research, Ad Operations, and Digital Services to align strategies and execution.
• Provide coaching to Account Executives on digital solutions and use of performance data.

Skills

Digital marketing

Media sales

Strategic account management

Consultative selling

CRM systems

Analytics

Tools

CRM systems

Digital analytics platforms

Audience research tools

Job description

abc27 (WHTM-TV) in Harrisburg, PA is seeking a Strategic Account Manager to drive digital advertising revenue, expand client relationships, and deliver data-driven marketing solutions. This role combines consultative selling with expertise in digital products and performance analytics to grow both new and existing accounts.

The position emphasizes leading digital strategies, collaborating with cross-functional teams, and providing actionable recommendations to improve client outcomes and