Account Strategist

Pavone Group; Harrisburg (Dauphin County); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Pavone Group in Harrisburg is seeking an Account Strategist for Varsity to drive marketing initiatives for senior living clients; you will lead campaigns and own client relationships.

This hybrid role balances onsite collaboration 3 days a week with remote work, partnering across agency teams to deliver strategic briefs and measurable results.

A 3+ year agency background and strong communication, analytics, and project management skills are essential.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 3+ years of progressive advertising or marketing agency experience.
• Exceptional interpersonal, written, and verbal communication skills.
• Advanced proficiency with Google Workspace and Microsoft 365; strong analytic skills.
• Ability to translate data insights into actionable business strategies.
• Proven ability to manage multiple complex projects in hybrid teams.

Responsibilities

• Lead integrated campaigns and manage client relationships from concept to delivery.
• Coordinate with cross-functional teams to align strategy, creative, media, and PR.
• Prepare and document strategic briefs, secure approvals, and monitor performance.
• Oversee project scopes, timelines, and budgets; ensure on-time delivery.
• Foster trust-based partnerships with clients and vendors.

Skills

Account leadership

Strategic direction

Client management

Project management

Education

Bachelor's Degree in Marketing/Business

Tools

Google Workspace

Microsoft 365

Project management tools

Job description

POSITION SUMMARY

Join our dynamic team as an Account Strategist at Varsity, where your passion for marketing meets a cause-driven mission. As part of the Pavone Group, we specialize in transforming the marketing landscape for senior living communities, CCRCs, and assisted living facilities.

Your role will be pivotal in crafting strategies that resonate with and inspire retirement communities. Our environment is warm, curious, innovative, and empathetic, making it the perfect setting for those eager to make a meaningful impact.

The Account Strategist manages, leads, and orchestrates integrated campaigns and projects from start to finish while serving as the daily point of contact for clients - owning the client relationship, managing all account activity, and building strong, trust-based partnerships. Builds trust with both the agency team and client contacts.

This role will be Hybrid from a Pavone Office- Harrisburg, Philadelphia or Atlanta. (3 days onsite, 2 days remote)

KEY RESPONSIBILITIES

Account Leadership & Strategic Directio

• Vision & Alignment: Partner with clients and cross-functional agency teams to establish and maintain the strategic direction for each account.
• Business Drivers: Deeply understand the core dynamics, competitive landscapes, and overarching drivers of the client’s business.
• Strategic Briefing: Author comprehensive strategic, creative, and communications briefs in tandem with clients and internal departments (planning, media, and PR); secure alignment and approvals across all teams.
• Strategic Guidance: Synthesize qualitative research and performance metrics to provide actionable strategic guidance both internally and externally.
• Growth & New Business: Identify organic growth opportunities within existing accounts and actively assist with new business pitches and agency initiatives as assigned.

Client & Project Management

• Expectation Management: Oversee the lifecycle of agency work to ensure client brand objectives are consistently met or exceeded.
• Relationship Management: Build and nurture collaborative relationships with clients, internal execution teams, and external vendors or strategic partners.
• Communication & Delivery: Streamline client feedback loops, manage approvals, and ensure alignment between client mandates and internal delivery.
• Scope Integrity: Define, document, and communicate clear project scopes, drafting precise work orders to protect agency resources.

Meeting & Workflow Excellence

• Facilitate productive client touchpoints by preparing comprehensive agendas and distributing precise, actionable meeting notes and roundtable takeaways.
• Knowledge Application: Leverage the agency's full portfolio of specialized offerings to solve complex client business challenges.
• Asset Stewardship: Ensure all critical documentation and major brand assets are current, securely organized, and compliant with data management policies.

Fiscal Responsibility & Operations

• Financial Health: Monitor account profitability and share fiscal accountability for portfolio health alongside the Account Director and Project Manager.
• Financial Operations: Coordinate client billing schedules and monitor payment status to support optimal agency cash flow.
• Resource Optimization: Collaboratively align with project and resource management teams to ensure appropriate talent allocation for client objectives.
• Conflict Resolution: Proactively recognize and efficiently resolve internal or external misalignments or delivery conflicts.
• Administrative Compliance: Complete accurate daily timesheets and submit expense documentation in a timely, compliant monthly manner.

Qualifications

• Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Experience: 3+ years of progressive advertising or marketing agency experience preferred.
• Communication: Exceptional interpersonal, written, and verbal communication skills; ability to confidently articulate strategic concepts to diverse stakeholders.
• Technical & Analytical Proficiency: Advanced proficiency with modern office productivity suites (Google Workspace/Microsoft 365) and enterprise project management tools.
• Strong comfort level translating data analytics and navigating emerging media ecosystems into business insights.
• Execution & Detail: Critical attention to detail with proven organizational skills.
• Demonstrated ability to self-start, manage multiple complex projects simultaneously, and work cohesively within hybrid teams.
• Agency Grit: Ability to thrive in a fast-paced environment, balancing daily operational agility with long‑term process optimization and scalability.

Competencies

• Respect: Exercises fairness, confidentiality, and sound judgment in all interactions. Fosters an inclusive environment through professional accountability, clear communication, and unity behind agency decisions.
• Innovation: Continuously improves legacy processes by leveraging new technology, data, and industry best practices. Displays a healthy marketing curiosity and a willingness to push personal thinking and agency work in new directions.
• Passion: Brings high energy, resilience, and a resourceful commitment to building a thriving workplace culture. Maintains a solutions-oriented attitude under pressure and exhibits a keen sense of urgency to drive results.

Travel & Logistics

• Travel: Occasional travel for agency collaboration, client meetings, or presentations.
• Schedule: Hybrid role requiring a balance of onsite teamwork, independent focus, and schedule flexibility to meet shifting agency and client demands.
• Physical Demands- Prolonged periods of sitting or standing at a desk and working on a computer.

EQUAL OPPORTUNITY EMPLOYER

Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.