Senior Account Strategist (Remote)

Go Fish Digital; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Go Fish Digital is seeking a Senior Account Strategist to own the development and execution of integrated marketing strategies, translating client goals into actionable plans and ensuring performance aligns with business objectives.

The role requires lead client conversations, mentor junior team members, and translate data into clear insights and recommendations for ecommerce and B2B client programs. Strong multi-channel experience and agency background are valued traits.

Qualifications

• Bachelor's degree is required
• 6–8 years of experience in digital marketing, account management, or related field
• Agency experience preferred
• Strong experience managing multi-channel digital campaigns
• Experience working with ecommerce and/or B2B clients is a plus
• Hands-on experience with paid media platforms is strongly preferred

Responsibilities

• Lead client leadership and communication, including planning discussions and performance reviews
• Build trust-based relationships through strategic guidance and consistent delivery
• Lead client meetings, performance reviews, strategic planning, and quarterly business reviews
• Manage client expectations and proactively address questions, challenges, or opportunities
• Own the development and execution of integrated marketing strategies aligned with client goals
• Translate performance data into insights, recommendations, and optimization plans
• Identify opportunities to improve campaign performance and drive measurable results
• Ensure alignment between strategy, execution, and business outcomes
• Oversee timelines, workflows, and deliverables across accounts
• Lead the full lifecycle of complex marketing initiatives from discovery to reporting
• Support budget pacing and alignment between scope and execution
• Proactively identify risks and develop solutions to stay on track
• Oversee multiple workstreams in a fast-paced environment
• Partner with media, creative, SEO, PR, social media and analytics teams
• Develop clear briefs translating strategy into actionable directions
• Ensure feedback is communicated and implemented across teams
• Provide guidance and mentorship to Account Coordinators and Account Strategists
• Support onboarding and development of junior team members
• Lead by example in communication and organization
• Ensure all deliverables are accurate, insight-driven, and aligned with client expectations
• Maintain high standards of quality across outputs and communications

Skills

Strategic thinking

Analytics

Client communication

Project management

Cross-functional leadership

Mentorship

Leadership

Paid media platforms

HubSpot

Google Analytics

Education

Bachelor's degree

Tools

HubSpot

WordPress

Google Analytics

Google Ads

Google Search Console

SEMRush

Meta Ads

ClickUp

Job description

Role Overview

The Senior Account Strategist plays a critical role in driving the performance and strategic direction of client marketing programs. This position is responsible for owning the development and execution of integrated marketing strategies, translating client goals into actionable plans, and ensuring that performance outcomes align with business objectives.

This role represents a shift from contributing to strategy to actively shaping it. The Senior Account Strategist is expected to lead client conversations, guide cross-functional execution, and consistently translate data into clear, actionable insights and recommendations.

The ideal candidate is both analytical and client-facing, with the ability to connect performance metrics to broader business impact. They are confident leading conversations, mentoring junior team members, and navigating complex client needs with clarity and structure.

Qualifications

• Bachelor’s degree required
• 6 to 8 years of experience in digital marketing, account management, or related field
• Agency experience preferred
• Strong experience managing multi-channel digital campaigns
• Experience working with ecommerce and/or B2B clients is a plus
• Working knowledge of digital marketing channels, including owned media (SEO & GEO), paid media (search, social, and programmatic), Email & SMS, and more.
• Hands-on experience with paid media platforms is strongly preferred

Key Responsibilities

Client Leadership & Communication

• Serve as a primary client contact, leading communication, planning discussions, and performance reviews
• Build strong, trust-based relationships through strategic guidance and consistent delivery
• Lead client meetings, including performance reviews, strategic planning sessions, and quarterly business reviews
• Manage client expectations and proactively address questions, challenges, or opportunities

Strategic Ownership & Performance

• Own the development and execution of integrated marketing strategies aligned with client goals
• Translate performance data into clear insights, recommendations, and optimization plans
• Identify opportunities to improve campaign performance and drive measurable results
• Ensure alignment between strategy, execution, and business outcomes

Account & Project Leadership

• Oversee timelines, workflows, and deliverables across accounts, ensuring consistency and quality
• Lead the full lifecycle of complex marketing initiatives from initial discovery and strategic inception through to final execution and reporting, ensuring all deliverables meet high-quality standards and client objectives.
• Support budget pacing and ensure alignment between scope and execution
• Proactively identify risks and develop solutions to keep work on track
• Simultaneously oversee a diverse portfolio of workstreams, effectively prioritizing tasks and managing resources in a fast-paced environment to meet rigorous deadlines without sacrificing attention to detail.

Cross-Functional Collaboration

• Partner with media, creative, SEO, public relations, social media and analytics teams to ensure cohesive strategy and execution
• Develop clear briefs that translate strategy into actionable direction for internal teams
• Ensure feedback is effectively communicated and implemented across all teams

Team Support & Mentorship

• Provide guidance and mentorship to Account Coordinators and Account Strategists
• Support onboarding and development of junior team members
• Lead by example in communication, organization, and strategic thinking

Quality Assurance & Delivery

• Ensure all deliverables are accurate, insight-driven, and aligned with client expectations
• Maintain high standards of quality across all outputs and communications

Core Skills & Competencies

• Strong strategic thinking and ability to connect marketing efforts to business outcomes
• Advanced analytical skills with the ability to interpret and translate data into insights
• Excellent client communication and presentation skills
• Strong organizational and project management capabilities
• Ability to manage multiple priorities in complex environments
• Collaborative mindset with the ability to lead cross-functional teams
• Mentorship and leadership capabilities
• Experience with tools and ad platforms, including HubSpot, WordPress, Google Analytics, Google Ads, Google Search Console, SEMRush, Meta Ads, ClickUp, etc., is a plus
• Hands-on experience with paid media platforms is strongly preferred

What Success Looks Like in This Role

You are a trusted partner to your clients, leading conversations with confidence and clarity. Your strategies drive measurable performance improvements, and your insights shape decision-making. You elevate the work of those around you, ensuring that both execution and strategy consistently meet a high standard.