Senior Living Growth Marketing Manager

Grit & Gravel; Tennessee; On-site; USD 70,000 - 100,000; Full time

Job summary

Grit & Gravel is seeking a Marketing Manager with senior living marketing experience to lead diverse campaigns and drive client growth. The role requires developing and executing marketing and advertising strategies, managing deliverables, and sustaining partnerships with clients, teams, and vendors.

The ideal candidate will be proficient in marketing automation (HubSpot, Further, ActiveDemand), analytics, and project management tools, with travel as needed for client visits and content

Qualifications

• 5+ years of Marketing leadership experience and/or senior living marketing experience.
• Proficient in marketing automation software (HubSpot, Further, ActiveDemand).
• Experience with Google Business tools and analytics to maximize strategy.
• Willingness to travel for client visits and content production.

Responsibilities

• Orchestrate digital content strategies across all platforms to drive traffic and engagement for Grit & Gravel clients.
• Provide thoughtful, professional, and thorough creative solutions to client partners and internal teams.
• Create visual and written content for client projects.
• Build and manage long-lasting client and vendor relationships for company success.
• Manage deliverable expectations and deadlines.
• Know which platforms fit different content types best.
• Demonstrate proficiency with HubSpot Marketing Hub, Further, ActiveDemand, Sprout, Wordpress, WebFlow, Google Business, and Wrike.

Skills

Marketing leadership

Senior living marketing

Content marketing

Digital advertising

Marketing automation

Analytics

Project management

Tools

HubSpot

Further

ActiveDemand

Sprout

Wordpress

WebFlow

Google Business

Wrike

Job description

Grit & Gravel is seeking a Marketing Manager with senior living marketing experience to lead diverse campaigns and drive client growth. The role requires developing and executing marketing and advertising strategies, managing deliverables, and sustaining partnerships with clients, teams, and vendors.

The ideal candidate will be proficient in marketing automation (HubSpot, Further, ActiveDemand), analytics, and project management tools, with travel as needed for client visits and content