Marketing Manager – Senior Living, Data-Driven Brand Builder

Greystar; Kansas; Sur place; USD 75 000 - 90 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Paid time off

401(k) with company match

Housing discount

Sabbatical after 10 years

Parental leave

Résumé du poste

Greystar is seeking a Marketing Manager to drive strategic marketing initiatives across its portfolio of communities. You will lead brand programs, digital marketing, and data-driven decision-making, collaborating with onsite and operations teams to improve property performance.

The ideal candidate has 3+ years of corporate marketing experience in property management or related fields, with a four-year degree in Marketing, Communications, Business, or related discipline. Some travel required.

Qualifications

• 3+ years of corporate-level marketing experience in property management or related industry.
• Four-year college degree in Marketing, Communications, Business, or related field.

Responsabilités

• Serves as primary marketing contact for Onsite and Operations teams and may manage a portfolio based on regional needs.
• Collaborates with Onsite team and Operations on marketing programs to enhance property performance and support portfolio goals.
• Defines and executes marketing strategy, brand evolution, and programs to support business development and financial performance goals.
• Oversees and manages Greystar brand to maintain consistency across portfolio.
• Assists in acquisition and disposition by managing digital assets and advertising agreements.
• Researches and launches technology and programs to increase performance and reduce marketing expenses.
• Project manages development of digital assets, collateral materials, websites, and training materials for an assigned portfolio.
• Provides oversight of ORM and social media to align with portfolio goals and benchmarks.
• Provides marketing budget recommendations and supports annual budgeting.
• Oversees photography projects and maintains centralized photo library.
• Develops portfolio trainings for new programs and marketing initiatives.
• Conducts monthly touchpoints with Operations to discuss expectations and goals.

Connaissances

Excel

PowerPoint

Canva

Google Analytics

Brand strategy

Client reporting

Project management

Cross-functional collaboration

Creative mindset

Formation

Bachelor’s degree in Marketing/Communications/Business

Outils

Excel

PowerPoint

Canva

Google Analytics

Description du poste

Greystar is seeking a Marketing Manager to drive strategic marketing initiatives across its portfolio of communities. You will lead brand programs, digital marketing, and data-driven decision-making, collaborating with onsite and operations teams to improve property performance.

The ideal candidate has 3+ years of corporate marketing experience in property management or related fields, with a four-year degree in Marketing, Communications, Business, or related discipline. Some travel required.