Director of Marketing

Cogir Senior Living; Scottsdale (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

Cogir Senior Living is seeking a bold, hands-on Director of Marketing to elevate our brand across partnerships, campaigns, content, and culture. This role turns strategy into action, builds meaningful partnerships, and ensures our story is told where it matters.

responsibilities span partner marketing, multi-channel campaigns, web and PR, and the flagship Annual Executive Director Summit. The ideal candidate brings 8+ years in marketing leadership in multi-location settings and a strong mix of

Qualifications

• 8+ years in a marketing leadership role; senior living or multi-location experience strongly preferred.
• Broad, hands-on fluency across web design, digital marketing, PR, print, direct mail, social media, and analytics.
• Track record of managing partnerships and cross-functional projects delivering impact.
• Mentorship and training abilities to grow a high-performance team.
• Excellent written and verbal communication; highly organized.

Responsibilities

• Build and manage strategic partner relationships; launch co-branded campaigns with measurable ROI.
• Lead multi-channel marketing strategy and execution across digital, print, and experiential media.
• Own the brand story across corporate and community touchpoints.
• Drive analytics to prove impact and optimize campaigns across channels.
• Oversee web updates, paid/organic search, and email marketing.
• Plan and execute the Annual Executive Director Summit and related events.
• Lead social media strategy, content creation, and voice consistency.
• Recruit, mentor, and develop marketing interns and staff; implement tools and standards.

Skills

Marketing leadership

Partnership management

Content strategy

Event planning

Analytics

Team leadership

Communication

Education

Bachelor's degree in marketing or related field

Tools

Asana

Canva

Social media tools

Job description

We're looking for a bold, creative, and hands-on Director of Marketing to shape and elevate our brand across every touchpoint: partnerships, content, campaigns, and culture. This is the person who turns strategy into action, builds partnerships that actually move the needle, and makes sure our story gets told everywhere it matters.

Job Type: Full-time

Key Responsibilities

Partnership Marketing

• Build and manage strategic relationships with high-value partners
• Collaborate cross-functionally to launch co-branded campaigns and shared media opportunities that create real impact
• Track performance relentlessly optimize every partnership for engagement and ROI, not just visibility

Marketing Strategy & Execution

• Lead bold, multi-channel campaigns across digital, print, direct mail, and experiential platforms
• Own brand consistency and storytelling everywhere our name shows up: corporate, community, and beyond
• Leverage analytics to guide decisions, prove impact, and continuously sharpen what's working across every channel
• Partner closely with community and regional teams to keep every initiative aligned and firing in the same direction

Web, Digital & PR

• Own our web presence from design input to content updates ensuring it reflects our brand and converts
• Drive digital marketing efforts across paid, organic, and email channels
• Lead public relations efforts, building relationships with media and managing our public narrative

Event Management: Annual Executive Director Summit

• Own the planning, promotion, and flawless execution of our flagship annual event
• Manage vendors, speakers, logistics, promotional materials, and post-event follow-through from start to finish
• Create an experience that reflects our brand, energizes our leaders, and strengthens the culture that drives everything we do

Social Media Management

• Drive strategy, calendar, and hands-on execution across every social channel
• Lead content creation — including on-site photography and videography — with internal teams and outside contributors
• Keep our brand voice sharp while continuously evolving our visual and narrative storytelling

Team Leadership & Training

• Recruit, mentor, and develop marketing interns into real contributors
• Onboard and train new team members on our tools and standards (Asana, Canva, brand guidelines, and more)
• Build a collaborative, high-performance team culture people are proud to be part of

Requirements

• Bachelor's degree in marketing, Communications, or a related field
• 8+ years in a marketing leadership role; senior living or multi-location business experience strongly preferred
• Broad, hands-on fluency across the full marketing spectrum: web design, digital marketing, PR, print, direct mail, social media, and analytics. This role requires genuine comfort executing across all of these, not just overseeing them
• A track record of managing partnerships, cross-functional projects, and creative teams that deliver
• Hands-on experience with Asana, Canva, and social media management tools
• Strong content strategy instincts, natural mentorship ability, and sharp event-planning skills
• Comfortable using analytics and reporting to guide strategy and prove marketing ROI
• Excellent written and verbal communication
• Highly organized, with an eye for detail that never lets quality slip

Preferred Experience

• Background in senior living, healthcare, hospitality, or franchise marketing models
• Genuine comfort getting hands-on with content: writing, creative direction, photography, videography
• Willingness to travel occasionally for events and community support