Marketing Manager (Senior Living)

Grit & Gravel; Tennessee; On-site; USD 70,000 - 100,000; Full time

Job summary

Grit & Gravel is seeking a Marketing Manager with senior living marketing experience to lead diverse campaigns and drive client growth. The role requires developing and executing marketing and advertising strategies, managing deliverables, and sustaining partnerships with clients, teams, and vendors.

The ideal candidate will be proficient in marketing automation (HubSpot, Further, ActiveDemand), analytics, and project management tools, with travel as needed for client visits and content

Qualifications

• 5+ years of Marketing leadership experience and/or senior living marketing experience.
• Proficient in marketing automation software (HubSpot, Further, ActiveDemand).
• Experience with Google Business tools and analytics to maximize strategy.
• Willingness to travel for client visits and content production.

Responsibilities

• Orchestrate digital content strategies across all platforms to drive traffic and engagement for Grit & Gravel clients.
• Provide thoughtful, professional, and thorough creative solutions to client partners and internal teams.
• Create visual and written content for client projects.
• Build and manage long-lasting client and vendor relationships for company success.
• Manage deliverable expectations and deadlines.
• Know which platforms fit different content types best.
• Demonstrate proficiency with HubSpot Marketing Hub, Further, ActiveDemand, Sprout, Wordpress, WebFlow, Google Business, and Wrike.

Skills

Marketing leadership

Senior living marketing

Content marketing

Digital advertising

Marketing automation

Analytics

Project management

Tools

HubSpot

Further

ActiveDemand

Sprout

Wordpress

WebFlow

Google Business

Wrike

Job description

We are looking for a fun, energetic, creative, senior living-experienced, and detailed marketing professional for the role of Marketing Manager. Candidates will need to be experts on developing a wide range of marketing and advertising strategies, executing and managing successful marketing and advertising projects, and helping build lasting client relationships all within the senior living industry.

A Marketing Manager will be responsible for curating, creating, and/or collaborating on assigned marketing deliverables including, but not limited to: 1) content writing 2) social media planning and management 3) email & text automation 4) co-planning advertising campaigns 5) client CRM segmentation and reporting 6) review data and analytics 7) SEO 8) website auditing.

Candidates must have 5+ years of Marketing leadership experience and/or senior living marketing experience. Must be proficient in marketing automation software (Further, ActiveDemand, and HubSpot), Project Management Software, and Google Business Software with a strong ability to analyze data from consumed content to maximize overall strategy. Travel will be required as needed for client visits and content production with content team.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Orchestrate digital content strategies across all platforms that drive traffic and engagement for Grit and Gravel clients.
• Help provide thoughtful, professional, and thorough creative solutions to G&G client partners and internal team.
• Help create visual and written content for Grit & Gravel clients.
• Help build and manage long-lasting client partner, internal team, and vendor partner relationships for the benefit of Grit and Gravel success.
• Managing deliverable expectations and deadlines.
• Knowing which platform different types of content is best suited to.
• Professional-level understanding of HubSpot Marketing hub, Further, ActiveDemand, Sprout, Wordpress, WebFlow, Google Business, and Wrike Project Management Software.
• Innovative on ways to grow content channels for Grit and Gravel clients.
• Monitor performance and conduct content analysis based on data collected.
• Understand and execute problem-solving strategies as needed and as requested.
• Ability to strongly create and communicate client analytics for ongoing improvement and continued client growth.
• Travel for client partner and internal team collaboration, as needed.
• Must be self-motivated and have the ability to work independently and make decisions.
• Excellent organizational skills; detail-oriented. Pleasant, professional, and personable manner.
• Perform other duties as assigned or needed.