Senior Living Sales Director - Growth & Strategy

Dial Senior Living; Lincoln (NE); On-site; USD 60,000 - 90,000; Full time

Job summary

Dial Senior Living in Lincoln, NE is seeking a Marketing Manager to develop and execute community marketing strategies and drive sales outcomes. This role emphasizes outbound prospecting, relationship-building, and competitive market mastery.

The ideal candidate has a Bachelor’s degree or equivalent and at least 2 years of outbound sales experience, with willingness to travel to the home office for onboarding and annual sales meetings.

Qualifications

• Bachelor’s degree or equivalent required.
• Minimum of 2 years’ outbound sales experience.
• Ability to travel to home office for onboarding and annual sales meeting.

Responsibilities

• Drive sales performance to achieve move-in and occupancy goals through targeted lead generation and optimized sales practices.
• Cultivate strong relationships, conduct discovery and apply closing techniques to deliver personalized follow-up.
• Direct the community’s reputation management strategy to achieve Google review goals.
• Strengthen referral pipelines by prioritizing in-person visits that foster trust and long-term relationships.
• Leverage sales tools and best practices to meet bi-annual mystery shop benchmarks while delivering exceptional customer service.
• Complete and submit timely reports including competitive analyses, bi-annual marketing plans and investor updates.
• Maintain a current and accurate database by documenting prospect interactions and referrals.
• Manage the daily tour path to deliver flawless first impressions for prospects and partners.
• Contribute to regular sales calls with the home office through preparation and collaboration to achieve goals.
• Manage the marketing budget to align with forecasts while driving maximum ROI.
• Submit detailed creative requests to support sales and marketing initiatives.
• Follow all sales processes as outlined in the company SOPs.

Skills

Outbound sales

Relationship building

Lead generation

Marketing strategy

B2B sales

Education

Bachelor's degree or equivalent

Job description

Dial Senior Living in Lincoln, NE is seeking a Marketing Manager to develop and execute community marketing strategies and drive sales outcomes. This role emphasizes outbound prospecting, relationship-building, and competitive market mastery.

The ideal candidate has a Bachelor’s degree or equivalent and at least 2 years of outbound sales experience, with willingness to travel to the home office for onboarding and annual sales meetings.