Senior Living Growth & Marketing Director

Automatic Data Processing, Inc.; Santee (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical /Dental/Vision

Retirement Savings Plan (401k)

Health Flexible Spending Accounts

Life and Accident Insurance

Short Term Disability

Paid Time Off

Employee Assistance Program

Job summary

Lantern Crest Senior Living in Santee, CA seeks a Marketing Director to drive occupancy growth through strategic sales, community outreach, and referral development. You will lead outside marketing efforts, build partnerships with hospitals and senior-service providers, and coordinate marketing campaigns with operations.

The role focuses on lead generation, tours, deposits, and move-ins, with a luxury hospitality mindset and strong emphasis on relationship building.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration required.
• 3–5 years of sales or marketing experience; healthcare/senior living preferred.

Responsibilities

• Develop and implement organized sales and marketing strategies to achieve occupancy goals.
• Meet or exceed monthly sales quotas, including inquiries, tours, deposits, and move-ins.
• Maintain occupancy budgets across buildings and develop action plans when occupancy falls below target.
• Generate qualified inquiries, referrals, tours, deposits, and move-ins through proactive outreach and relationship development.
• Utilize recognized sales methods and value-based selling techniques to move prospects through the sales process.
• Build and maintain a network of referral sources including hospitals, physicians, senior care facilities, and community organizations.

Skills

Team building

Interpersonal skills

Organizational skills

Communication

Networking

Strategic planning

Sales

Education

Bachelor's degree

Job description

Lantern Crest Senior Living in Santee, CA seeks a Marketing Director to drive occupancy growth through strategic sales, community outreach, and referral development. You will lead outside marketing efforts, build partnerships with hospitals and senior-service providers, and coordinate marketing campaigns with operations.

The role focuses on lead generation, tours, deposits, and move-ins, with a luxury hospitality mindset and strong emphasis on relationship building.