Senior Living Growth & Marketing Director

Elegance Senior Living; Arkansas; On-site; USD 40,000 - 70,000; Full time

Job summary

Elegance Senior Living is seeking a results-driven sales professional to close deals and drive occupancy in our Arkansas communities. You will generate leads, set appointments, conduct community visits, collect deposits, and guide move-ins while leveraging CRM data to refine strategy.

You will analyze conversion metrics, build strong referral networks, and participate in local events to showcase community benefits. A customer-focused, hospitality-driven approach is essential.

Qualifications

• Minimum two years’ sales experience, preferably in retirement or healthcare.
• Bachelor’s Degree in Marketing, Business, or related field preferred.
• Knowledge of state and Medicare/Medicaid regulations impacting service delivery.
• Valid driver license and private vehicle for frequent business use.

Responsibilities

• Perform all sales closing activities: lead generation, appointment setting, community visits, deposit collection, move-ins, CRM utilization, overcoming objections.
• Develop and execute sales and marketing plans to achieve occupancy goals.
• Analyze conversion ratio, sales, and business development data to prepare reports.
• Cultivate relationships with potential residents, advisers, and referral partners to create personalized experiences focused on matching needs to community benefits.
• Plan and participate in community and local events, professional groups, etc.
• Drive customer service and hospitality culture within the community.
• Completes other duties as assigned.

Skills

Closing sales

Lead generation

Appointment setting

CRM utilization

Relationship building

Customer service

Education

Bachelor’s degree in Marketing/Business

Job description

Elegance Senior Living is seeking a results-driven sales professional to close deals and drive occupancy in our Arkansas communities. You will generate leads, set appointments, conduct community visits, collect deposits, and guide move-ins while leveraging CRM data to refine strategy.

You will analyze conversion metrics, build strong referral networks, and participate in local events to showcase community benefits. A customer-focused, hospitality-driven approach is essential.