Senior Lifecycle Marketing Manager — Remote AI-Driven Growth

Alma; United States; À distance; USD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Health, Dental, Vision benefits

401(k) match

Annual therapist visits (Noom/Wellness

Noom access

Carrot fertility care support

Wellhub subscription

BrightHorizons child care support

Professional Development Reimbursement

Donation matching

Résumé du poste

Alma, a Spring Health company, is seeking a Senior Lifecycle Marketing Manager to join the Provider Marketing team. This full-time, fully remote role will lead end-to-end lifecycle campaigns to engage, retain, and activate our global provider network, collaborating with Clinical Operations, Product, and Data.

You will design multi-channel campaigns, oversee email, SMS, and in-app messaging from onboarding to long-term engagement, use AI-enabled workflows, and measure impact on provider

Qualifications

• 6+ years in lifecycle or retention marketing, preferably in healthcare or marketplaces.
• Proven success Leading multi-channel engagement programs from strategy to execution.
• Experience with segmentation, personalization, and testing strategies.
• Proficiency with marketing automation and analytics platforms (e.g., Iterable).
• Advanced AI fluency for drafting, stress-testing, and building reusable prompts for campaigns.
• Strong collaboration and written/verbal communication skills.

Responsabilités

• Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction.
• Design and launch multi-channel campaigns tailored to key moments across the provider journey.
• Oversee email, SMS, and in-app messaging from onboarding through long-term engagement.
• Partner with Clinical Operations, Product, and Data to ensure message alignment.
• Use performance data and experimentation to inform improvements in messaging and delivery.
• Build scalable segmentation and journey strategies reflecting provider behavior and needs.
• Lead AI-enabled marketing workflows to draft, personalize, stress-test, and iterate on multi-channel messaging.

Connaissances

Lifecycle marketing

Multi-channel campaigns

Segmentation & personalization

Marketing automation

AI fluency

Cross-functional collaboration

Healthcare mindset

Outils

Iterable

Description du poste

Alma, a Spring Health company, is seeking a Senior Lifecycle Marketing Manager to join the Provider Marketing team. This full-time, fully remote role will lead end-to-end lifecycle campaigns to engage, retain, and activate our global provider network, collaborating with Clinical Operations, Product, and Data.

You will design multi-channel campaigns, oversee email, SMS, and in-app messaging from onboarding to long-term engagement, use AI-enabled workflows, and measure impact on provider