VP, D2C Growth Marketing — AI-Driven Consumer Growth Leader

Spring Health; Seattle (WA); Hybrid; USD 213,000 - 302,000; Full time

Benefits offered by this job

Remote-first company

Health insurance (Aetna)

401K plan

Lifestyle Spending Account

Home office stipend

Monthly WFH stipend

Paid holidays

Flexible PTO

Job summary

Spring Health, a leading mental health company, is seeking a VP, D2C Growth (Consumer) Marketing to spearhead member acquisition, activation, and lifecycle for Alma’s MSO consumer line of business. This executive role drives paid and organic growth, builds a high-performing team, and collaborates with Product, Data, and Creative.

You will set the vision for multi-channel growth, partner with martech, and report to the President with executive visibility on consumer growth strategy.

Qualifications

• 8+ years in performance or growth marketing.
• 5+ years in SaaS/high-growth with consumer acquisition P&L.
• Experience leading growth marketing teams.
• AI-forward marketing experience.
• Data-driven with structured experiments and A/B testing.
• Strong MarTech and attribution fluency.
• Clear, direct communicator to executives.
• Comfort with ambiguous shared infra ownership.

Responsibilities

• Own full-funnel growth vision, budget, and team.
• Own channels: SEM, paid social, programmatic, OLV/OTT, affiliates.
• Lead testing culture within privacy constraints.
• Collaborate with Product to align funnel with product-led improvements.
• Partner with Creative/Brand to speed testing.
• Forecast growth and report across paid and lifecycle.
• Coordinate with centralized martech stack.
• Advise leadership on growth strategy and investments.

Skills

Growth marketing

SaaS

Leadership

AI marketing

Data-driven

MarTech

A/B testing

Tools

Iterable

Salesforce

Marketo

Growsurf

Job description

Spring Health, a leading mental health company, is seeking a VP, D2C Growth (Consumer) Marketing to spearhead member acquisition, activation, and lifecycle for Alma’s MSO consumer line of business. This executive role drives paid and organic growth, builds a high-performing team, and collaborates with Product, Data, and Creative.

You will set the vision for multi-channel growth, partner with martech, and report to the President with executive visibility on consumer growth strategy.