Senior Lifecycle Marketing Manager

Adobe; San Francisco (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen kreativen und analytischen Senior Lifecycle Marketing Manager, der die Strategie für lebenslange und E-Mail-Kanäle leitet. In dieser Rolle werden Sie die Verantwortung für die Entwicklung und Umsetzung von Marketingprogrammen übernehmen, die das Wachstum und die Benutzerbindung fördern. Sie arbeiten eng mit Produktmarketing und integrierten Marketingteams zusammen, um sicherzustellen, dass Benutzererlebnisse optimiert und personalisiert werden. Wenn Sie leidenschaftlich daran interessiert sind, digitale Erlebnisse zu gestalten und innovative Strategien zu entwickeln, ist dies die perfekte Gelegenheit für Sie.

Qualifications

• 7+ Jahre Erfahrung im E-Mail-Marketing mit Schwerpunkt auf Personalisierung.
• Starke analytische Fähigkeiten zur Identifizierung von Trends und Optimierung.

Responsibilities

• Entwicklung von Strategien für Benutzerreisen zur Steigerung von Akquisition und Engagement.
• Zusammenarbeit mit funktionsübergreifenden Teams zur Optimierung von Marketinginitiativen.

Skills

E-Mail-Marketing

Analytische Fähigkeiten

Kommunikationsfähigkeiten

Problem-Lösungsfähigkeiten

Technologieverständnis

Education

Bachelor-Abschluss

MBA

Tools

AI-Tools

APIs

Machine Learning-Modelle

Job description

Join to apply for the Senior Lifecycle Marketing Manager role at Adobe.

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe's Lifecycle Marketing team is passionate about delivering high-impact marketing programs to our users. Our goal is to drive growth in both acquisition and engagement efforts through innovative and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and planning for Adobe Creative Cloud and Document Cloud flagship applications.

In this highly visible role, you will be the full-funnel lifecycle marketing lead with our primary business unit partners. You will collaborate with Product Marketing, Go-to-Market, and Integrated Marketing on broad cross-functional initiatives to ensure that we are delivering excellent user experiences and personalized journeys.

What you'll Do

1. Drive full-funnel strategy, planning, and prioritization for the creation of user journeys across acquisition, engagement, and retention for your assigned product(s).
2. Build positive relationships through close partnerships cross-functional product and marketing teams to ensure alignment on strategy and measurable impact.
3. Turn business goals and priorities into annual and quarterly lifecycle marketing plans. Drive ongoing performance measurement and optimization to increase the impact of lifecycle marketing initiatives and campaigns.
4. Develop quarterly plans including reports that quantify impact, identify trends, and optimization opportunities in partnership with email performance teams and cross-functional partners.
5. Drive new initiatives to increase conversion and engagement, with ongoing optimization through experimentation.
6. Harness technology for programmatic personalization at scale, using AI, APIs, machine-learning models, mobile insights, and behavioral data to improve customer relevancy and revenue impact.

What you need to succeed

1. Strong email marketing experience focused on personalized user journeys, with the ability to quickly learn new technologies, products, or systems.
2. Strong analytical skills - ability to interpret data, identify trends, and advance initiatives to optimize performance.
3. Ability to thrive in a fast-paced environment while prioritizing tasks and deadlines with minimal oversight.
4. Strong written and verbal communication and problem-solving skills with a meticulous approach to detail.
5. Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency.

Experience

1. Extensive experience in email (or other relevant performance marketing channels) with an emphasis on personalization and experimentation.
2. Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
3. 7+ years proven experience, with BA/BS; MBA a plus.

Note: The job description contains additional information about compensation, legal notices, and additional job listings, which can be summarized or omitted for clarity.