Senior Lifecycle Marketing Manager

Freed; San Francisco (CA); Hybrid; USD 80,000 - 130,000; Full time

Job summary

An innovative company is seeking a Senior Lifecycle Marketing Manager to lead strategies that enhance customer engagement and drive subscription growth. This role focuses on coordinating email marketing campaigns, minimizing customer churn, and collaborating with cross-functional teams to optimize the customer journey. With a hybrid work model, you will join a passionate team dedicated to improving clinician experiences through cutting-edge technology. If you're a fast-paced, analytical marketer ready to make an impact in the health tech industry, this opportunity is perfect for you.

Benefits

Competitive salary

Equity in a high-growth company

Qualifications

• 7-10 years of experience in growth or lifecycle marketing, especially in email management.
• Proficiency in HubSpot for campaign execution and lead management.

Responsibilities

• Coordinate email marketing communications and customer lifecycle engagement.
• Devise data-informed marketing strategies for conversion and retention.

Skills

Email Marketing

Lifecycle Marketing

Data Analysis

Project Management

Segmentation Techniques

A/B Testing

Tools

HubSpot

Intercom

Job description

Doctors are overworked, burnt out, and are quitting in masses.

At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.

Our first product is an AI scribe that automates medical documentation.

Since May of 2023, we have:

1. Acquired 20,000 paying and loving clinicians
2. Generated 70,000 patient notes daily and over 2 million monthly

With the backing of Sequoia Capital and other world-class VCs, we are rapidly expanding our product offering. Patient-facing assistants, patient insights, EHR integrations, and other products are being built and used by thousands of clinicians every day.

We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who care for our health. Expect intense, clinician-focused, and interesting co-workers who want to win.

With offices in both San Francisco and New York City, we embrace a hybrid schedule that brings out the best in teamwork and innovation. Our teams come together in person three days a week to collaborate, connect, and have a little fun along the way.

About the Role

As a Senior Lifecycle Marketing Manager at Freed, you will play a vital role in formulating, leading, and executing the overall lifecycle strategy to capture trials and leads, nurture them with relevant content, and drive paid subscription growth. This role will also be instrumental in minimizing existing customer churn and ensuring a smooth customer lifecycle funnel. You will work to enhance the customer journey through engaging communications and data-driven strategies.

HOW YOU’LL HAVE IMPACT

1. Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.
2. Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more.
3. Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion.
4. Oversee the entire lifecycle campaign process, becoming an expert in email marketing, in-app marketing, and segmentation.
5. Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience.
6. Craft nurture campaigns that boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios.
7. Collaborate with teams such as product marketing, growth, sales, customer success, and product management to fine-tune messaging for different stages of the customer and prospect journey.

WHAT YOU’LL BRING

1. 7-10 years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred.
2. Proficiency in HubSpot is required; demonstrated ability to build and manage workflows, maintain data hygiene, and leverage the platform for campaign execution, lead management, and performance tracking.
3. Experience with in-app platforms such as Intercom, and an overall comprehensive understanding of CRM, email, and app systems.
4. Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.
5. Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.
6. Ability to work collaboratively in a fast-paced environment.
7. Skilled in project management, capable of managing multiple projects and excelling in prioritization.
8. Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results.

WHAT WE'LL BRING

Competitive salary and equity in a high-growth company.

548 Market Street, PMB 95301
San Francisco, CA 94104

Our technology is HIPAA-compliant, uses industry best practices, and doesn't store patient recordings.