Senior Lifecycle Marketing Manager

Adobe; San Jose (CA); On-site; USD 110,000 - 210,000; Full time

Job summary

An innovative company is seeking a Senior Lifecycle Marketing Manager to lead the strategy for user journeys in email marketing. This role offers the opportunity to drive growth through personalized marketing programs and collaborate with cross-functional teams. You will harness cutting-edge technology to optimize customer engagement and conversion rates, ensuring exceptional user experiences. With a strong emphasis on data-driven decision-making and creativity, this position is perfect for someone passionate about transforming marketing strategies. Join a forward-thinking team dedicated to delivering impactful digital experiences!

Qualifications

• 7+ years of experience in email marketing with a focus on user journeys.
• Strong analytical skills for interpreting data and optimizing performance.

Responsibilities

• Drive full-funnel strategy for user journeys across acquisition and retention.
• Develop quarterly plans to measure impact and identify optimization opportunities.

Skills

Email Marketing

Analytical Skills

Communication Skills

Problem-Solving Skills

Personalization Strategies

Education

BA/BS

MBA

Tools

AI and Machine Learning

APIs

Job description

Join to apply for the Senior Lifecycle Marketing Manager role at Adobe.

19 hours ago Be among the first 25 applicants.

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe's Lifecycle Marketing team is passionate about delivering high-impact marketing programs to our users. Our goal is to drive growth in both acquisition and engagement efforts through innovative and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and planning for Adobe Creative Cloud and Document Cloud flagship applications.

In this highly visible role, you will be the full-funnel lifecycle marketing lead with our primary business unit partners. You will collaborate with Product Marketing, Go-to-Market, and Integrated Marketing on broad cross-functional initiatives to ensure that we are delivering excellent user experiences and personalized journeys.

What you'll Do

1. Drive full-funnel strategy, planning, and prioritization for the creation of user journeys across acquisition, engagement, and retention for your assigned product(s).
2. Build positive relationships through close partnerships cross-functional product and marketing teams to ensure alignment on strategy and measurable impact.
3. Turn business goals and priorities into annual and quarterly lifecycle marketing plans. Drive ongoing performance measurement and optimization to increase the impact of lifecycle marketing initiatives and campaigns.
4. Develop quarterly plans including reports that quantify impact, identify trends, and optimization opportunities in partnership with email performance teams and cross-functional partners.
5. Drive new initiatives to increase conversion and engagement, with ongoing optimization through experimentation.
6. Harness technology for programmatic personalization at scale, using AI, APIs, machine-learning models, mobile insights, and behavioral data to improve customer relevancy and revenue impact.

What you need to succeed

1. Strong email marketing experience focused on personalized user journeys, with the ability to quickly learn new technologies, products, or systems.
2. Strong analytical skills - ability to interpret data, identify trends, and advance initiatives to optimize performance.
3. Ability to thrive in a fast-paced environment while prioritizing tasks and deadlines with minimal oversight.
4. Strong written and verbal communication and problem-solving skills with a meticulous approach to detail.
5. Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency.

Experience

1. Extensive experience in email (or other relevant performance marketing channels) with an emphasis on personalization and experimentation.
2. Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
3. 7+ years proven experience, with BA/BS; MBA a plus.

Additional Information

The application window varies depending on location. The U.S. pay range for this position is $110,800 -- $209,500 annually, with variation based on location and experience. Adobe is an Equal Opportunity Employer and provides accommodations for applicants with disabilities. For more details, visit Adobe’s careers page.