Senior Lifecycle Marketing Manager

Modern Health; Atlanta (GA); Remote; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company dedicated to mental health as a Senior Lifecycle Marketing Manager. In this dynamic role, you will craft and execute innovative marketing strategies that enhance customer engagement and retention through data-driven campaigns. Collaborate with cross-functional teams to optimize the customer journey and leverage your analytical skills to drive meaningful insights. This is an exciting opportunity to make a significant impact in a fast-paced, fully remote environment that values empathy, accountability, and continuous improvement. If you have a passion for mental well-being and thrive in a startup atmosphere, this role is perfect for you.

Qualifications

• 7+ years in marketing with strong analytical skills.
• Experience in cross-channel CRM for large user bases.

Responsibilities

• Design and optimize lifecycle marketing strategies for customer retention.
• Analyze customer journey data to improve user experience.

Skills

Cross-channel CRM marketing

Analytical skills

Email marketing

Customer engagement

A/B testing

Data-driven decision making

User experience design

Education

Bachelor's degree in Marketing or related field

Tools

Iterable

Braze

Salesforce

Mixpanel

Looker

Job description

Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.

Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.

More about our culture and what you can expect when you join the team:

• “It Takes a Village” culture. Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to achieve audacious goals focused on making mental health a strength and priority for all.
• We have an obsession to win. We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs.
• We are accountable and can rely on each other. We are a team and hold ourselves and each other accountable. We believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth.
• We demonstrate empathy. We have a supportive and diverse culture where we bolster and uplift each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment.
• We exhibit a bias towards action. This is a fast-paced environment. We jump into problems and initiate solutions. We empower our people to make decisions and experiment, iterate, and repeat until we get it right.

Modern Health is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as World’s Most Innovative Companies of 2023 by Fast Company, Top 25 Companies of San Francisco 2023, and 2023 Well-Being Trailblazer Award. To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday.

We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!

The Role

We seek a dynamic and experienced Senior Lifecycle Marketing Manager to join our team. In this role, you will design, implement, and optimize strategies to drive customer acquisition, retention, and growth through data-driven lifecycle marketing campaigns. Your efforts will ensure a cohesive and engaging customer journey, leveraging email marketing, CRM, and automation tools. You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement authentically.

This role involves marketing to our end users, so the ideal candidate is user-obsessed and can drive meaningful engagement with the Modern Health app. The ideal candidate is also a hands-on operator and familiar with a fast-paced startup environment.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Build new lifecycle marketing strategies that increase adoption and engagement, with the ultimate goal of Client retention
• Build strategies that touch B2C customers at key engagement and retention touchpoints
• Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement at each step of the customer lifecycle
• Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
• Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience. Extract learnings from experiments to inform other Customer and User roadmap initiatives
• Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention

Who You Are

• 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base
• Possesses strong analytical skills and ability to translate data into meaningful, actionable insights
• Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics
• Familiarity with Salesforce, Mixpanel, and Looker
• A curiosity for experimentation and building new programs from scratch
• Experience running A/B tests and using data & customer insights
• Experience building blast, triggered, and nurture campaigns
• Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization.
• Strong attention to detail and passion for working in a fast-paced environment
• Ability to work with the tools available, while also striving for continuous improvement
• An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
• You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative
• Comfortable with ambiguity and quick pivoting to serve business needs
• A passion for mental health/wellness

Bonus Points

• Strong experience with Iterable
• Working at a high-growth startup
• Working on SaaS software
• Working in Health Tech or HR
• Digital Health experience is preferred