Senior Lifecycle Marketing Lead - Workforce

Intuit, Inc.; Atlanta (GA); On-site; USD 154,000 - 230,000; Full time

Job summary

Intuit, Inc. is seeking a Senior Marketing Manager, Lifecycle Marketing to lead the Workforce lifecycle marketing pod within Services Lifecycle Marketing.

This individual contributor will translate business priorities into coordinated lifecycle programs that activate and engage employees and employers across onboarding, activation, and retention. You will orchestrate journeys across in-product, email, and other owned channels, focusing on activation, engagement, feature adoption, and

Qualifications

• 7+ years of experience in lifecycle marketing, CRM, growth marketing, product marketing, or related roles.
• Experience owning and improving multi-touch customer journeys with measurable activation, engagement, adoption, or retention outcomes.
• Ability to lead a cross-functional pod or integrated workstream through influence, with strong project management and prioritization skills; direct people management is not required.
• Hands-on experience with email and in-product messaging, plus familiarity with at least one other owned channel or lifecycle orchestration capability.
• Comfort using segmentation, behavioral triggers, funnel analysis, A/B testing, and cohort trends to guide campaign decisions and communicate results.
• Strong written communication, customer empathy, operational rigor, and a collaborative approach to working with Product, Design, Analytics, and channel teams.
• Ability to balance customer experience, business impact, technical constraints, and multiple concurrent priorities.

Responsibilities

• Lead the day-to-day Workforce lifecycle marketing pod: align partners on objectives, define workstreams and milestones, manage dependencies, and drive timely, high-quality execution.
• Own and optimize prioritized Workforce journeys across onboarding, setup and invitation, first-use activation, ongoing engagement, feature adoption, and re-engagement in owned channels.
• Translate employer and employee needs into clear audience segments, relevant messaging, and coordinated in-product and direct-channel experiences.
• Partner with Product and Design on in-product education, prompts, and activation flows that reduce friction and increase meaningful Workforce use.
• Develop and manage a focused experimentation roadmap across targeting, creative, journey timing, channel mix, and suppression; use results to refine programs.
• Use lifecycle, funnel, cohort, and campaign performance data to identify opportunities, set program-level KPIs, report learnings, and recommend practical optimizations.
• Coordinate with Product Marketing, Analytics, channel operations, and other partners to launch accurate, customer-centered campaigns with appropriate quality checks and customer communications standards.
• Bring recommendations, decisions, tradeoffs, and delivery risks to the Director and cross-functional partners; escalate blockers and maintain clarity on ownership and next steps.

Skills

Lifecycle marketing

CRM

Growth marketing

Cross-functional collaboration

Email marketing

In-product messaging

Job description

Intuit, Inc. is seeking a Senior Marketing Manager, Lifecycle Marketing to lead the Workforce lifecycle marketing pod within Services Lifecycle Marketing.

This individual contributor will translate business priorities into coordinated lifecycle programs that activate and engage employees and employers across onboarding, activation, and retention. You will orchestrate journeys across in-product, email, and other owned channels, focusing on activation, engagement, feature adoption, and