Lifecycle Marketing Lead — AI-Driven Capital Growth

Intuit; San Diego (CA); On-site; USD 191,000 - 259,000; Full time

Job summary

Intuit is seeking a Principal Marketing Manager, Lifecycle Marketing to lead the lifecycle marketing for QuickBooks Capital within Services Lifecycle Marketing. You will own end-to-end journeys across in-product, email and other owned channels to drive attach, upgrade and repeat draw, while optimizing for Capital revenue and portfolio health.

This role partners with Capital Product, Risk, Servicing and Data Science, leveraging AI-driven next-best-action models to deliver hyper-personalized

Qualifications

• 10+ years of lifecycle marketing, product marketing, and go-to-market experience in SaaS, Fintech, Financial Services, or platform businesses.
• Proven track record independently owning a revenue-linked marketing program (lending, credit, or similar recurring/attach-driven products).
• Hands-on expertise across owned direct channels — email, in-product messaging, and at least one additional owned channel (push, SMS, or similar).
• Demonstrated ability to translate business and risk constraints (eligibility, underwriting, pricing) into a compliant, effective lifecycle marketing plan.
• Strong quantitative fluency — comfortable defining test hypotheses, reading funnel and cohort data, and making an incrementality-based case for a marketing motion.
• Proven cross-functional influence without direct authority, partnering with Product, Risk, and Data teams as a peer.

Responsibilities

• Own Capital lifecycle marketing end to end: attach (application & funding), upgrade and repeat draw, retention & active use, onboarding, and targeting/behavior triggers across in-product, email, and other owned direct channels.
• Reimagine the in-product experience for Capital to drive breakthrough adoption through in-product education and new AI capabilities, while optimizing critical attach and upgrade funnels.
• Deliver hyper-personalized, AI-driven experiences using next-best-action models and in-product surfaces that help customers discover, apply for, and draw on Capital financing.
• Become the go-to lifecycle marketing engine for Capital, running data-driven campaigns that drive awareness of and draws from QuickBooks' suite of lending products.
• Build and prioritize the testing roadmap for Capital campaigns — targeting, messaging, offer sequencing, cadence/suppression logic — and run experiments to isolate incremental lift.
• Partner with Capital Product, Risk, Servicing, and Data Science to align lifecycle motions with underwriting, pricing, and portfolio health goals.
• Represent Capital lifecycle marketing in planning and goal-risk conversations, surfacing tradeoffs and recommendations to your manager and senior stakeholders.

Skills

Lifecycle marketing

Revenue impact

Data-driven decision making

Cross-functional collaboration

Strategic thinking

Tools

Email

In-product messaging

Push/SMS

Job description

Intuit is seeking a Principal Marketing Manager, Lifecycle Marketing to lead the lifecycle marketing for QuickBooks Capital within Services Lifecycle Marketing. You will own end-to-end journeys across in-product, email and other owned channels to drive attach, upgrade and repeat draw, while optimizing for Capital revenue and portfolio health.

This role partners with Capital Product, Risk, Servicing and Data Science, leveraging AI-driven next-best-action models to deliver hyper-personalized