Lifecycle Marketing Manager, Avalanche Fans: Growth & Engagement

Ball Arena; Denver (CO); On-site; USD 65,000 - 72,000; Full time

Benefits offered by this job

12 Paid Company Holidays

Health Insurance

Paid Time Off

Life Insurance

Short and Long-term Disability

Health Savings Account

Flexible Spending plans

401K/Employer Match

Job summary

Ball Arena seeks a Lifecycle Marketing Manager for the Colorado Avalanche fan marketing and brand strategy team in Denver. You will map fan journeys, segment audiences, and drive personalized campaigns to grow engagement, retention, and revenue across channels.

You will partner with BI, CRM, Social, and creative teams to deliver targeted programs, manage lists, and guide creative development for fan experiences throughout the lifecycle.

Qualifications

• BS/BA degree in marketing, advertising, journalism, mass communication, or a similar field.
• 4 years’ experience in marketing, advertising, media, etc.
• Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.
• Experience in sports/entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager.

Responsibilities

• Fan segmentation and audience insights to identify key groups.
• Fan acquisition and database growth through lifecycle campaigns.
• Reporting and analytics on campaigns and ROI.
• Creative asset development and brand stewardship for campaigns.
• Collaboration with BI, Ticket Sales, Creative Services, Social Media, CRM, and partnerships.
• Mentor and develop junior team members; oversee day-to-day activities.

Skills

Marketing experience

Team leadership

Data-driven marketing

Fan engagement

Education

BS/BA in Marketing or related field

Job description

Ball Arena seeks a Lifecycle Marketing Manager for the Colorado Avalanche fan marketing and brand strategy team in Denver. You will map fan journeys, segment audiences, and drive personalized campaigns to grow engagement, retention, and revenue across channels.

You will partner with BI, CRM, Social, and creative teams to deliver targeted programs, manage lists, and guide creative development for fan experiences throughout the lifecycle.