Lead Product & Lifecycle Growth Marketer

Scribd; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Disability plans

401k matching

Tuition reimbursement

Wellness stipend

Mental health support

Book subscription

Referral bonuses

Sabbaticals

Company events

Vacation days

Holidays

Diversity programs

Job summary

Scribd seeks a senior growth marketer to own product and lifecycle marketing for Everand and Fable in a fast-moving subscription environment. You will define positioning, plan launches, build campaigns in Iterable, and measure impact end-to-end.

As a senior IC, you’ll craft messaging, lead GTM for new features, collaborate with Product and Brand, and turn data into repeatable plays, while enjoying the company’s love of books and reading.

Qualifications

• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
• Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
• Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
• Comfort self-servicing in data: you can read a query or dashboard and use it to make decisions.
• A track record of owning GTM strategy and shipping the execution yourself.
• A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading.

Responsibilities

• Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand’s audience and stage.
• Lead go-to-market for new features and product updates, from concept through launch and adoption.
• Build and ship campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup.
• Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments.
• Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand’s voice.
• Define the metrics, set targets, instrument tracking before launch, and report on impact.
• Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
• Contribute to growth across the funnel, partnering with Product and Brand

Skills

Growth marketing

Lifecycle marketing

Campaign execution

Brand voice

Iterable experience

Data-driven

GTM strategy

Tools

Iterable

Job description

• You own Product & Lifecycle Growth marketing for Everand and Fable, end to end
• Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community
• Both are built for people who love books and reading
• You’ll set the positioning, plan the launches, build and ship the campaigns yourself, and measure what they move
• This is a senior individual contributor role built for a self-starter who is energized by both the strategy and the build
• You’ll go from a launch narrative one day to building the campaign in Iterable the next, and you’ll go hands‑on whenever that’s the fastest path to impact
• Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand’s audience and stage
• Lead go-to-market for new features and product updates, from concept through launch and adoption
• Build and ship the campaigns yourself across email, push, and in‑app in Iterable, including audience segmentation and technical setup
• Partner with the dedicated lifecycle team to align launch moments with the always‑on program, and own member and brand communications across those moments
• Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand’s voice
• Define the metrics, set targets, instrument tracking before launch, and report on impact
• Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook
• Contribute to growth across the funnel, partnering with Product and Brand

Benefits

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs

6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands‑on campaign executionStrong writing skills, with the ability to own brand voice and turn it into copy that shipsHands‑on experience building campaigns in a marketing automation platform (Iterable or similar)Comfort self‑serving in data: you can read a query or dashboard and use it to make decisionsA track record of owning GTM strategy and shipping the execution yourselfA founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading