Lifecycle & Email Marketing Lead — Travel Loyalty

Red Ventures; New York (NY); Hybrid; USD 112.500 - 130.000; Vollzeit

Benefits dieser Stelle

Health Insurance Coverage (medical, a)

Life Insurance

Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Flexible PTO

Zusammenfassung

The Points Guy, based in New York, seeks a Senior Manager of Lifecycle & Email Marketing to own customer journeys across segments, growth, and retention. You will partner with a cross-functional team to shape segmentation, journey design, and testing strategy, leveraging loyalty insights to engage readers across travel rewards.

You will design always-on lifecycle flows, manage performance analytics, and drive growth through data-driven messaging and experimentation.

Qualifikationen

• 5+ years of marketing, lifecycle/CRM, product, data analytics, or loyalty roles with lifecycle/CRM/email focus.
• Proven experience building multi-touch, segmented email journeys at scale.
• Deep familiarity with loyalty programs and how they translate to messaging.
• Strong analytical skills with data-driven decision making.
• Experience with ESPs/marketing automation (Braze/Iterable/SFMC/HubSpot) and HTML/CSS fluency.

Aufgaben

• Collaborate with Director of Email on strategy and cross-functional communication.
• Design and manage always-on lifecycle journeys tailored to audience segments.
• Build and refine audience segmentation strategy based on behavior and lifecycle stage.
• Partner with content, design, product, and data teams for journeys and launches.
• Own lifecycle program performance reporting (open/click/conversion/revenue) and translate insights into roadmaps.
• Lead A/B and multivariate testing across subject lines, send times, content, and journey logic.
• Stay current on email deliverability best practices and lifecycle marketing trends.
• Define and track north-star metrics for audience growth and retention.

Kenntnisse

Lifecycle marketing

Email marketing

Segmentation

A/B testing

SQL

Data visualization

CDPs/data warehouses

HTML/CSS

Marketing automation platforms

Cross-functional collaboration

Tools

Braze

Iterable

Salesforce Marketing Cloud

HubSpot

Databricks

Looker

Tableau

Snowflake

Jobbeschreibung

The Points Guy, based in New York, seeks a Senior Manager of Lifecycle & Email Marketing to own customer journeys across segments, growth, and retention. You will partner with a cross-functional team to shape segmentation, journey design, and testing strategy, leveraging loyalty insights to engage readers across travel rewards.

You will design always-on lifecycle flows, manage performance analytics, and drive growth through data-driven messaging and experimentation.