Senior Lifecycle Email Marketing Lead

Gifthealth; Columbus (OH); On-site; CHF 99,000 - 132,000; Full time

Job summary

Gifthealth is seeking a Senior Digital Communications Manager to own email and lifecycle marketing, driving journeys from first click to lasting loyalty. Reporting to the VP of Marketing, you will build data-driven email journeys, optimize engagement, and scale the lifecycle program across clinicians and patients.

This remote role offers high visibility and the chance to shape consent, segmentation, and best practices for a fast-growing digital health company.

Qualifications

• 6-9+ years of experience in lifecycle, CRM, retention, email, growth, or related marketing disciplines, with meaningful ownership of an email channel.
• Proven experience developing and executing end-to-end lifecycle and email strategies, not just campaign production.
• Strong understanding of customer lifecycle marketing, segmentation, personalization, and triggered communications.
• Hands-on expertise with a modern marketing automation platform and the ability to manage campaign execution; HubSpot experience is preferred; Salesforce Marketing Cloud considered.
• Highly analytical, with the ability to use performance data to drive decisions and impact.
• Excellent cross-functional collaboration and copywriting instincts for on-brand communications.

Responsibilities

• Own email channel strategy and roadmap aligned to objectives.
• Build and maintain lifecycle communications framework across stages.
• Define email's role in the customer journey and opportunities to improve engagement.
• Manage the lifecycle communications calendar including newsletters.
• Establish governance and best practices for scaling the channel.
• Build and maintain segmented, permission-based audiences and consent management.
• Design, build, and optimize automated email journeys and triggered communications.
• Segment and personalize using customer data and signals.
• Own end-to-end email production from brief to performance analysis.
• Establish KPIs and measurement frameworks for email performance.
• Collaborate with product, data, and operations to activate new insights.

Skills

Lifecycle marketing

Email marketing

CRM

Segmentation

Personalization

Analytics

Project management

Copywriting

Tools

HubSpot

Salesforce Marketing Cloud

Job description

Gifthealth is seeking a Senior Digital Communications Manager to own email and lifecycle marketing, driving journeys from first click to lasting loyalty. Reporting to the VP of Marketing, you will build data-driven email journeys, optimize engagement, and scale the lifecycle program across clinicians and patients.

This remote role offers high visibility and the chance to shape consent, segmentation, and best practices for a fast-growing digital health company.