Senior Demand Gen Lead — Experiential Marketing

Salesforce; Seattle (WA); On-site; USD 143,400 - 216,900; Full time

Job summary

Salesforce seeks a senior content strategist and writer to lead Slack's demand generation within the Salesforce experiential marketing portfolio. You will own strategy, messaging, and activation across first- and third-party events, aiming to accelerate pipeline and revenue.

In this role, you’ll collaborate with Global Field Marketing, Strategic Events, and Sales teams, ensuring ROI and alignment with Slack’s brand while scaling initiatives across global markets and time zones.

Qualifications

• 8+ years of experience in demand generation, field marketing, or integrated marketing in B2B.

Responsibilities

• Own Slack's demand generation strategy across the Salesforce experiential marketing portfolio.
• Serve as an integral Slack stakeholder within Salesforce's Global Field Marketing and Strategic Events teams.
• Develop and manage event-driven pipeline programs aligned to Slack's marketing targets, lead generation goals, and revenue priorities.
• Partner with Salesforce and Slack Sales teams to activate accounts and translate registrations into pipeline opportunities.
• Define audience acquisition and activation strategies across owned and influenced channels with follow-up sales outreach.

Skills

Demand generation

Field marketing

Integrated marketing

Cross-functional collaboration

Tools

Tableau

Salesforce CRM

Job description

Salesforce seeks a senior content strategist and writer to lead Slack's demand generation within the Salesforce experiential marketing portfolio. You will own strategy, messaging, and activation across first- and third-party events, aiming to accelerate pipeline and revenue.

In this role, you’ll collaborate with Global Field Marketing, Strategic Events, and Sales teams, ensuring ROI and alignment with Slack’s brand while scaling initiatives across global markets and time zones.