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Kforce Inc. in Plano, TX is seeking two experienced Researchers to lead consumer research efforts that inform experiences across channels.
The role emphasizes generative, exploratory, and evaluative approaches without prototypes, using methods like collaging and participatory interviews. Applicants should have 6+ years in consumer research, strong synthesis skills, and the ability to present clear insights to executives.
Kforce has a client in Plano, TX that is seeking (2) experienced Researchers with expertise in qualitative, consumer research. Summary: In this role, the Researcher will apply knowledge and experience leading and conducting consumer research efforts that will inform experiences across channels. Candidates should have demonstrated experience in generative and exploratory research conducted without the use of prototypes, wireframes or digital flows. Instead, candidates should boast experience in collage methodologies, participatory interview techniques, and the use of priming exercises prior to sessions. Work should reflect projects that uncovered consumer needs, challenges, motivations, and aspirations, and span into industries such as consumer packaged goods, retail or healthcare. These roles require a deep understanding of consumer behavior, rigorous research skills, and a broad understanding of research. These roles will use MS Office to build reports, capture and analyze qualitative data, and plan research activities. The team uses FigJam for cross-team collaboration and team functions, and Maze is our platform for unmoderated usability and researchers are tasked with reviewing tests prior to launch. Duties:
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.