Senior Lead, Lifecycle & CRM Analytics

Faire; New York (NY); On-site; USD 185,500 - 255,000; Full time

Job summary

Faire seeks a Marketing Analytics Senior Lead to own the analytics and measurement strategy for Lifecycle & CRM marketing across a high-growth two-sided marketplace. You will set north-star KPIs, lead cross-functional analytics, and guide investment decisions with executives, shaping growth through experimentation and attribution insights.

You will craft dashboards, distill insights for senior leaders, and mentor analysts while collaborating with Marketing, Product, Data Science, and Finance to

Qualifications

• 8+ years of analytics, strategy, or related experience in a high-growth tech or marketplace.
• Ability to own ambiguous, high-stakes problems end-to-end and drive business impact.
• Deep expertise in marketing analytics and lifecycle/CRM measurement.
• Strong understanding of attribution methodologies and causal inference in marketing.
• Excellent analytical rigor with ability to size opportunities and execute analyses independently.
• Advanced SQL proficiency and comfort with large datasets.
• Excellent communication and storytelling to influence senior leaders.
• Strong business and product intuition aligned with company goals.

Responsibilities

• Own the end-to-end measurement framework for Lifecycle & CRM marketing globally, including aggregate performance, cohort insights, and campaign evaluation.
• Serve as the primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership to influence roadmap and investments.
• Define and evolve north-star KPIs and success metrics for lifecycle marketing in line with company goals.
• Lead complex analytical efforts balancing short-term performance with long-term customer value.
• Set the experimentation standard within Lifecycle/CRM, including test design and interpretation of results.
• Design, analyze, and synthesize experiments across retailer and brand sides, driving actionable recommendations.
• Partner with Product, Data Science, and Engineering to improve experimentation infra and best practices.
• Own and evolve payback, ROI, and LTV frameworks, informing spend allocation and growth decisions.
• Lead analyses on attribution methodologies and forecasting for lifecycle investments with Strategic Finance.
• Surface proactive insights across time, cohorts, regions, and segments, and tell crisp narratives to executives.
• Build and own strategic dashboards and reporting to enable faster, better decision-making across Marketing.

Skills

Marketing analytics

Lifecycle/CRM measurement

Experimentation

ROI analysis

SQL proficiency

Executive storytelling

Influence senior leaders

Education

Bachelor’s degree in a quantitative field

Tools

SQL

Python

Job description

Faire seeks a Marketing Analytics Senior Lead to own the analytics and measurement strategy for Lifecycle & CRM marketing across a high-growth two-sided marketplace. You will set north-star KPIs, lead cross-functional analytics, and guide investment decisions with executives, shaping growth through experimentation and attribution insights.

You will craft dashboards, distill insights for senior leaders, and mentor analysts while collaborating with Marketing, Product, Data Science, and Finance to