Lifecycle Marketing Senior Analyst (Remote)

Fanatics; San Mateo (CA); Hybrid; USD 125,000 - 156,000; Full time

Job summary

Fanatics is seeking a data-driven Senior Marketing Analyst, Lifecycle Marketing, to distill customer data into actionable insights that inform lifecycle strategy and personalization across Fanatics Commerce.

You will lead cross-functional work with Lifecycle Marketing Strategy, Analytics, and Engineering to develop a holistic customer view, build behavioral pathing analyses, and measure onboarding, engagement, retention, and reactivation programs.

Qualifications

• 5 years of experience in CRM, Lifecycle Marketing, or a related field with a focus on analyzing customer behaviors and trends.
• Strong analytical mindset with a solid understanding of customer data, data hygiene, and database marketing principles.
• Expertise in SQL and demonstrated experience working with large, disparate datasets.
• Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform and Journey Optimizer.

Responsibilities

• Collaborate with Lifecycle Marketing Strategy, Analytics, and Engineering to align on a shared, holistic view of the customer and coordinate cross-functional priorities.
• Define measurement frameworks for onboarding, engagement, retention, and reactivation programs.
• Translate complex data into clear, human-centered insights that reflect fan motivations and friction points, influencing how Fanatics Commerce connects with its customers.
• Develop novel analytical approaches to behavioral segmentation and customer intent modeling.
• Lead end-to-end analytics projects from question to insight to action.

Skills

CRM analytics

Lifecycle marketing

SQL

Adobe AEP

BI tools

Stakeholder mgmt

Tools

Journey Optimizer

Power BI

Job description

Fanatics is seeking a data-driven Senior Marketing Analyst, Lifecycle Marketing, to distill customer data into actionable insights that inform lifecycle strategy and personalization across Fanatics Commerce.

You will lead cross-functional work with Lifecycle Marketing Strategy, Analytics, and Engineering to develop a holistic customer view, build behavioral pathing analyses, and measure onboarding, engagement, retention, and reactivation programs.