Senior Lead Gen & Outbound Growth Lead

Remotebase; United States; Remote; USD 55,000 - 103,000; Part time

Benefits offered by this job

Fully remote with office option

Global team

Flexible work schedule

Job summary

Remotebase is seeking a Senior Lead Generation Specialist to join our Growth team on a part-time basis. You will build and optimize lead generation systems across channels, working closely with growth and sales leadership to drive a high-quality pipeline.

This senior, hands-on role requires experience building lead engines for B2B tech or services, with a focus on multi-channel outbound, LinkedIn strategies, and scalable sales workflows. Fully remote with flexible hours and global collaboration.

Qualifications

• 5+ years in lead generation, growth, outbound, or demand gen.
• Proven B2B tech or services lead generation for startups/SMBs.
• Ability to set up outreach infrastructure tools.

Responsibilities

• Own and scale multi-channel lead generation and outreach.
• Manage tools and infrastructure costs for outreach workflows.
• Lead outbound efforts across email, LinkedIn, and other platforms.
• Drive LinkedIn-led growth, profile positioning, and campaign execution.
• Design and optimize sales workflows from first touch to handoff.
• Write and test outbound copy and short-form content.
• Collaborate with sales to refine ICPs and improve close rates.
• Experiment with new channels and messaging to improve quality.
• Track and report metrics: reply rates, conversions, pipeline, revenue.

Skills

Lead generation

Outbound campaigns

LinkedIn marketing

Sales workflows

Copywriting

Data analysis

Tools

Apollo

HubSpot

Clay

LinkedIn Sales Navigator

HeyReach

SmartLead

Job description

We are looking for a Senior Lead Generation Specialist to join our Growth team on a part-time basis. This role is focused on building, scaling, and optimizing lead generation systems across multiple channels. You will work closely with growth and sales leadership to drive high-quality pipeline and improve conversion through well-defined sales workflows.

This is a senior, hands-on role for someone who has built and owned lead generation engines in environments similar to Remotebase such as remote talent platforms, software development agencies, B2B SaaS companies, or tech-enabled services businesses.

What You’ll Do

• Own and scale lead generation across diversified channels, ensuring no dependency on a single source
• Own the selection, procurement, setup, and ongoing management of lead generation and outreach tools, with all approved software and infrastructure costs covered by the company
• Lead outbound lead generation efforts across email, LinkedIn, and other relevant platforms
• Drive LinkedIn-led growth initiatives, including profile positioning, direct outreach strategies, and campaign execution
• Design, build, and optimize sales workflows covering lead qualification, follow-ups, and handoff to sales
• Write, test, and refine outbound copy, LinkedIn messaging, and short-form content used in growth and sales campaigns
• Partner closely with sales to understand objections, refine ICPs, and improve close rates through better messaging
• Continuously experiment with new channels, audiences, offers, and messaging to improve lead quality and conversion rates
• Track, analyze, and report key metrics including reply rates, conversion rates, pipeline contribution, and revenue impact
• Provide strategic input on growth experiments and mentor junior team members when needed.

Requirements

• 5+ years of hands-on experience in lead generation, growth, outbound, or demand generation roles
• Proven experience generating leads for B2B tech or services companies selling to startups and mid-sized businesses
• Acquiring and setting up tools for their outreach infrastructure
• Strong understanding of multi-channel lead generation strategies and outbound systems
• Deep, hands-on experience with LinkedIn marketing and outbound sales workflows
• Clear understanding of the full funnel—from first touch to deal close—and how to optimize each stage
• Strong content writing skills, particularly for outbound emails, LinkedIn messaging, and sales collateral
• Experience with lead generation and CRM tools such as Apollo, HubSpot, Clay, LinkedIn Sales Navigator, HeyReach, SmartLead, or similar
• Highly data-driven, with the ability to optimize strategy and execution based on performance metrics. Comfortable operating independently and making decisions in a fast-moving environment.

Nice to Have

• Experience generating leads for engineering, AI, or technical services companies
• Experience working closely with sales teams on deal conversion and pipeline optimization
• Familiarity with automation tools such as n8n or similar workflow automation platforms.
• Experience advising or mentoring junior growth or SDR team members

Benefits

• In addition to a market competitive compensation, we have a reward philosophy that expand beyond this.
• Fully remote with an option to work from the office.
• Opportunity to work with a truly global team
• Flexible timings. You decide your work schedule