Senior Klaviyo CRM Manager - Data & AI Automation (m/w/d) - E-Commerce - 100% remote

Lyto Brands Group GmbH; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Deutschland-Ticket

Shopping budget €250 in own shops

Urban Sports Club M

Job summary

Lyto Brands Group GmbH is seeking a Senior CRM Manager to own CRM analytics and execution across three brands and five markets, with a core focus on email automation in Klaviyo. The role emphasizes building an AI-driven automation system and automating flows so no campaign is manually built.

You will develop core customer metrics, design advanced segmentation, and run rigorous A/B tests, using Klaviyo MCP and n8n to automate reporting and processes.

Qualifications

• Multiyear B2C e-commerce background in an international setting.
• Deep, advanced Klaviyo experience with flows and API calls.
• Experience with Klaviyo MCP or willingness to adopt it.
• Strong analytical mindset focused on segmentation and test hypotheses.
• Familiarity with Klaviyo templating language (HTML Liquid).

Responsibilities

• Develop core customer metrics (repurchase rate, CLV).
• Own CRM performance across three brands and five markets end to end.
• Build granular multi-dimensional segmentation (RFM, product affinity, lifecycle).
• Design and run real A/B tests with clear hypotheses and revenue-based decisions.
• Automate reporting and recurring CRM processes (e.g., Klaviyo MCP, n8n).
• Move toward fully automated flows and no-manual-campaigns.

Skills

Klaviyo

CRM analytics

Email automation

A/B testing

Segmentation logic

HTML Liquid

API calls

Python/JS basics

Tools

Klaviyo MCP

n8n

Claude

Job description

Introduction

We’re looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and 5 markets with a focus on email automation in Klaviyo. If you’re looking to take full analytical and operational ownership to develop our cohorts to their full potential this might be for you!

This role is not about writing copy & campaigns its about building a AI focused automation system in Klaviyo.

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and 5 countries end to end.

(DACH FR US)

• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
• Use Claude as your default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

• Multi year B2C e-commerce background ideally in an international setting
• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
• Already using Klaviyo MCP or genuinely eager to work this way
• Very strong analytical mindset: you think in segmentation logic and test hypotheses
• Comfortable in Klaviyo's templating language (HTML Liquid)

Nice to have:

• Basic scripting (Python/JS) for data exports and automation
• Experience with SMS as a channe
• Experience with WhatsApp as a channel

Benefits

• Over 1 million orders, 5 markets, 3 brands -- things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals -- from leadership to specialist coaching, e.g. your own Google Ads coach.

Here is a short Video explaining the role:

English: https://fra1.digitaloceanspaces.com/lyto-cdn/videos/recruiting-video-crm-en-1080p.mp4

Deutsch: https://fra1.digitaloceanspaces.com/lyto-cdn/videos/recruiting-video-crm-de-1080p.mp4