Senior Klaviyo CRM Automation & Analytics Leader

Lyto Brands Group; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Deutschland-Ticket

Shopping budget

Urban Sports Club

Team trips

Coaching

Job summary

Lyto Brands Group in the United States is seeking a Senior CRM Manager to own CRM analytics and execution across three brands and five markets, with a focus on email automation in Klaviyo. This role is about building an AI-driven automation system rather than writing copy.

You will develop core customer metrics, own performance end-to-end across brands and countries, design segmentation, run real A/B tests, and automate reporting using Klaviyo MCP and n8n, with Claude handling copy and campaign

Qualifications

• Multi year B2C e-commerce background ideally in an international setting.
• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
• Already using Klaviyo MCP or genuinely eager to work this way.
• Very strong analytical mindset: you think in segmentation logic and test hypotheses.
• Comfortable in Klaviyo's templating language (HTML Liquid).

Responsibilities

• Develop our core customer metrics like repurchase rate and customer lifetime value.
• Own CRM performance across three brands and 5 countries end to end.
• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage).
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient.
• Use Claude as your default tool for copy, creative briefing, and campaign production.
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n).
• Build toward a state where no campaign is manually built and sent - flows and automation do the work.

Skills

CRM analytics

Segmentation logic

A/B testing

Data-driven decisions

Cross-brand ownership

Tools

Klaviyo MCP

n8n

HTML Liquid

Claude

Job description

Lyto Brands Group in the United States is seeking a Senior CRM Manager to own CRM analytics and execution across three brands and five markets, with a focus on email automation in Klaviyo. This role is about building an AI-driven automation system rather than writing copy.

You will develop core customer metrics, own performance end-to-end across brands and countries, design segmentation, run real A/B tests, and automate reporting using Klaviyo MCP and n8n, with Claude handling copy and campaign