Senior Kindle Engagement Marketing Manager

Amazon Inc.; Memphis (TN); Híbrido; USD 143.000 - 193.000; Jornada completa

Descripción de la vacante

Amazon.com Services LLC in the United States seeks a Senior Product Marketing Manager to own engagement strategy for Kindle devices and apps, shaping how customers discover, adopt, and stay engaged with reading and writing experiences.

You will partner with Product Management, Analytics, Go-to-Market, Finance, and our international teams to bring your strategy to life, and ultimately delight Kindle customers. The role offers cross-functional impact and global scope.

Formación

• 6+ years of professional non-internship marketing experience.
• Proven ability to use data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware launches.

Responsabilidades

• Develop and execute the engagement marketing roadmap for Kindle devices and software.
• Build and run lifecycle engagement programs: onboarding journeys, retention and lapse-prevention campaigns, habit-building initiatives that drive reading engagement and Kindle Scribe writing engagement.
• Partner with hardware GTM teams on device launches — supporting and aligning engagement marketing to hardware moments.
• Contribute to software GTM for Kindle reading, coordinating feature launches and roadmap moments with KINEX software partners.
• Define audience strategy, messaging, positioning, and campaign copy direction for engagement marketing across owned channels.
• Lead engagement programs end-to-end: set success criteria, partner with analytics on measurement, and scale what works.
• Author written narratives and executive readouts that report progress, translate metric movement into clear drivers and recommended actions, and inform recurring leadership reviews.
• Bring marketing rigor to international markets, partnering with regional teams on localization and market-specific go-to-market plans.
• Partner with Gamification, Kindle Rewards and Deals, Legal, Finance, and other partners to launch programs across email, push, in-app, and other owned surfaces.

Conocimientos

Marketing Strategy

Data-Driven Marketing

Go-to-Market

Cross-Functional Leadership

Customer Segmentation

Herramientas

Excel

Tableau

Descripción del empleo

Amazon.com Services LLC in the United States seeks a Senior Product Marketing Manager to own engagement strategy for Kindle devices and apps, shaping how customers discover, adopt, and stay engaged with reading and writing experiences.

You will partner with Product Management, Analytics, Go-to-Market, Finance, and our international teams to bring your strategy to life, and ultimately delight Kindle customers. The role offers cross-functional impact and global scope.