Kindle Brand Marketing Manager – Outbound Campaigns

Amazon Inc.; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Job summary

Amazon Inc. in Seattle, WA is seeking a Brand Marketing Manager for Outbound Marketing on Amazon Devices to drive brand campaigns across digital, social, influencer, and brand partnerships for Kindle.

This hands-on role partners with internal teams and agencies to optimize media, creative strategy, and cultural impact. You will lead cross-functional media execution, translate signals into actionable recommendations, and collaborate with PR and organic social to bring key consumer messages to

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels.

Responsibilities

• Lead elements of media plan execution including variant mapping, comms planning, and real-time creative optimization strategy.
• Translate business signals from established review meetings into proactive marketing recommendations that support business goals.
• Liaise across sales, Amazon-owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact.
• Support management of media and influencer agency partners.
• Partner with PR and organic social teams to bring key consumer messages to life across channels.
• Champion campaign work cross-functionally — communicate strategy clearly and early to stakeholders upstream.
• Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers' priority passion points.
• Up to 15% domestic travel (e.g., agency on-sites, shoots, brand activations).

Skills

Marketing experience

Data-driven

Campaign management

Cross-functional teams

Paid media campaigns

Job description

Amazon Inc. in Seattle, WA is seeking a Brand Marketing Manager for Outbound Marketing on Amazon Devices to drive brand campaigns across digital, social, influencer, and brand partnerships for Kindle.

This hands-on role partners with internal teams and agencies to optimize media, creative strategy, and cultural impact. You will lead cross-functional media execution, translate signals into actionable recommendations, and collaborate with PR and organic social to bring key consumer messages to