Kindle Brand Marketing Lead – Outbound & Growth

Amazon; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Benefits offered by this job

Health insurance

Job summary

Amazon is seeking a Marketing Manager to join the Devices Outbound Marketing team supporting Kindle. This hands‑on role drives brand creative campaigns across paid digital, paid social, influencer, and partnerships, collaborating with sales and agency partners to shape strategy in real time.

You will lead media plan execution, optimize assets, and ensure campaigns align with Kindle priorities, while partnering across teams to bring consumer messages to life and celebrate cultural moments.

Qualifications

• 4+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building and optimizing multiple campaigns.
• Experience managing cross‑functional marketing and creative teams.
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels.

Responsibilities

• Lead elements of media plan execution including variant mapping, comms planning, and real‑time creative optimization strategy
• Translate business signals from established review meetings into proactive marketing recommendations that support business goals
• Liaise across sales, Amazon‑owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact
• Support management of media and influencer agency partners
• Partner with PR and organic social teams to bring key consumer messages to life across channels
• Champion campaign work cross‑functionally — communicate strategy clearly and early to stakeholders upstream
• Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers' priority passion points
• Up to 15% domestic travel (e.g., agency on‑sites, shoots, brand activations)

Skills

Marketing analytics

Campaign management

Cross-functional leadership

Paid media

Creative strategy

Job description

Amazon is seeking a Marketing Manager to join the Devices Outbound Marketing team supporting Kindle. This hands‑on role drives brand creative campaigns across paid digital, paid social, influencer, and partnerships, collaborating with sales and agency partners to shape strategy in real time.

You will lead media plan execution, optimize assets, and ensure campaigns align with Kindle priorities, while partnering across teams to bring consumer messages to life and celebrate cultural moments.