Senior Product Marketing Lead — Kindle Engagement & Growth

Amazon; Seattle (WA); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon’s Kindle team seeks a Senior Product Marketing Manager to own the engagement strategy for Kindle devices and software, including Paperwhite, Colorsoft, and Scribe. You will collaborate with Product Management, Analytics, Go-to-Market, Finance, and international teams to drive adoption and ongoing engagement.

Lead end-to-end programs, define audience and messaging, manage campaign copy, and coordinate launches with regional teams for localization.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Responsibilities

• Develop and execute the engagement marketing roadmap for Kindle devices and software, including new feature launches and ongoing engagement programs.
• Build and run lifecycle engagement programs: onboarding journeys, retention and lapse-prevention campaigns, habit-building initiatives that drive reading engagement and Kindle Scribe writing engagement.
• Partner with hardware GTM teams on device launches — supporting and aligning engagement marketing to hardware moments.
• Contribute to software GTM for Kindle reading, coordinating feature launches and roadmap moments with KINEX software partners.
• Define audience strategy, messaging, positioning, and campaign copy direction for engagement marketing across owned channels.
• Lead engagement programs end-to-end: set success criteria, partner with analytics on measurement, and scale what works.
• Author written narratives and executive readouts that report progress, translate metric movement into clear drivers and recommended actions, and inform recurring leadership reviews (e.g., monthly and quarterly business reviews, operating-plan cycles).
• Bring marketing rigor to international markets, partnering with regional teams on localization, prioritization, and market-specific go-to-market plans.
• Partner with Gamification, Kindle Rewards and Deals, Legal, Finance, and other partners to launch programs across email, push, in-app, and other owned surfaces.

Skills

Marketing experience

Data-driven decision making

Cross-functional marketing

Go-to-market for consumer software/hw

Tools

Excel/Tableau

Job description

Amazon’s Kindle team seeks a Senior Product Marketing Manager to own the engagement strategy for Kindle devices and software, including Paperwhite, Colorsoft, and Scribe. You will collaborate with Product Management, Analytics, Go-to-Market, Finance, and international teams to drive adoption and ongoing engagement.

Lead end-to-end programs, define audience and messaging, manage campaign copy, and coordinate launches with regional teams for localization.