Senior IT Business Analyst – CRM & Marketing Automation

Dauch; Detroit (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

Dauch Corporation is seeking a Senior Analyst, Commercial Solutions IT in Detroit, MI to lead business analytics across CRM, marketing automation, and commercial sales functions. The role partners with sales, marketing, and IT to drive digital transformation, define future-state processes, and deliver analytics-driven business improvements.

You will analyze performance data, design KPIs, and support testing, readiness, and deployment of global initiatives to optimize customer journeys and

Qualifications

• Bachelor's degree in Information Technology, Information Systems, Business Administration, Data Analytics, Computer Science, or related field.
• 7+ years of business analysis experience supporting CRM, customer experience, sales, marketing, analytics, or digital transformation initiatives.
• Experience leading requirements gathering, business process design, and enterprise application implementations involving CRM platforms, customer engagement solutions, marketing automation technologies, and reporting solutions.

Responsibilities

• Lead global requirements gathering and future-state design for CRM and Marketing Automation initiatives.
• Partner with Commercial Sales, Marketing, and IT to define capabilities, journeys, roadmaps, and KPIs.
• Facilitate workshops, process mapping, and solution design reviews for global template development and standardization.
• Analyze data to identify trends, value drivers, and KPI requirements for strategic decisions.
• Evaluate platform capabilities, identify gaps, and recommend solutions aligned with enterprise architecture.

Skills

CRM experience

Customer experience

Sales analytics

Marketing automation

Enterprise applications

Requirements gathering

Education

Bachelor's degree in IT/IS/Biz Admin

Tools

Power BI

Oracle Analytics

Tableau

Job description

Dauch Corporation is seeking a Senior Analyst, Commercial Solutions IT in Detroit, MI to lead business analytics across CRM, marketing automation, and commercial sales functions. The role partners with sales, marketing, and IT to drive digital transformation, define future-state processes, and deliver analytics-driven business improvements.

You will analyze performance data, design KPIs, and support testing, readiness, and deployment of global initiatives to optimize customer journeys and