Senior Business Analyst - CRM & Marketing Automation

American Axle & Mfg., Inc.; Detroit (MI); On-site; USD 110,000 - 140,000; Full time

Job summary

American Axle & Manufacturing Inc in Detroit, MI is seeking a Senior Analyst for Commercial Solutions IT to lead CRM and marketing automation initiatives. You will partner with Sales, Marketing, and IT to design future-state processes, define capabilities, and drive analytics-based transformation across the Commercial organization.

The ideal candidate has 7+ years in business analysis, strong experience with CRM platforms and BI tools, and a proven ability to translate business needs into

Qualifications

• Bachelor's degree in IT/IS/Business or related field required.
• 7+ years of business analysis experience in CRM, customer experience, sales, marketing, analytics, or digital transformation.
• Experience leading requirements gathering and enterprise application implementations involving CRM platforms and reporting solutions.

Responsibilities

• Lead global requirements gathering, business process analysis, and design for CRM and Marketing Automation.
• Partner with Commercial Sales, Marketing, and IT to define capabilities, roadmaps, and KPI strategies.
• Facilitate workshops and design reviews to support global template development and process alignment.
• Analyze sales, customer, marketing, and operations data to identify trends and value drivers.
• Evaluate CRM and analytics platforms, identify gaps, and provide recommendations aligned with enterprise standards.
• Document requirements, user stories, data integrations, and success criteria; support testing and deployment readiness.

Skills

CRM platforms

Customer engagement

Marketing automation

Business analysis

Requirements gathering

Enterprise application implementations

Data analytics

Education

Bachelor's degree in Information Technology/Information Systems/Business Administration

Tools

Power BI

Oracle Analytics

Tableau

Job description

American Axle & Manufacturing Inc in Detroit, MI is seeking a Senior Analyst for Commercial Solutions IT to lead CRM and marketing automation initiatives. You will partner with Sales, Marketing, and IT to design future-state processes, define capabilities, and drive analytics-based transformation across the Commercial organization.

The ideal candidate has 7+ years in business analysis, strong experience with CRM platforms and BI tools, and a proven ability to translate business needs into