Senior Analyst, Commercial Solutions IT

American Axle & Mfg., Inc.; Detroit (MI); On-site; USD 110,000 - 140,000; Full time

Job summary

American Axle & Manufacturing Inc in Detroit, MI is seeking a Senior Analyst for Commercial Solutions IT to lead CRM and marketing automation initiatives. You will partner with Sales, Marketing, and IT to design future-state processes, define capabilities, and drive analytics-based transformation across the Commercial organization.

The ideal candidate has 7+ years in business analysis, strong experience with CRM platforms and BI tools, and a proven ability to translate business needs into

Qualifications

• Bachelor's degree in IT/IS/Business or related field required.
• 7+ years of business analysis experience in CRM, customer experience, sales, marketing, analytics, or digital transformation.
• Experience leading requirements gathering and enterprise application implementations involving CRM platforms and reporting solutions.

Responsibilities

• Lead global requirements gathering, business process analysis, and design for CRM and Marketing Automation.
• Partner with Commercial Sales, Marketing, and IT to define capabilities, roadmaps, and KPI strategies.
• Facilitate workshops and design reviews to support global template development and process alignment.
• Analyze sales, customer, marketing, and operations data to identify trends and value drivers.
• Evaluate CRM and analytics platforms, identify gaps, and provide recommendations aligned with enterprise standards.
• Document requirements, user stories, data integrations, and success criteria; support testing and deployment readiness.

Skills

CRM platforms

Customer engagement

Marketing automation

Business analysis

Requirements gathering

Enterprise application implementations

Data analytics

Education

Bachelor's degree in Information Technology/Information Systems/Business Administration

Tools

Power BI

Oracle Analytics

Tableau

Job description

Senior Analyst, Commercial Solutions IT

Legal Entity

American Axle & Manufacturing Inc

Job Description Summary

Dauch is searching for a Senior Business Analyst, Commercial Solutions IT to join our Information Technology organization in Detroit, Michigan. As a Senior Business Analyst, you will lead business analysis activities supporting the CRM & marketing automation roadmap, global design initiatives, and analytics-driven business transformation across Commercial Sales, Marketing, and Customer functions. You will partner with business and technology stakeholders to define future-state business processes, evaluate technology capabilities, analyze business performance data, and support strategic digital transformation programs. The ideal candidate will possess experience with CRM, customer engagement, marketing technology platforms, business analytics, and enterprise process design.

Job Description:

• Lead global requirements gathering, business process analysis, and future-state design activities supporting CRM and Marketing Automation initiatives.
• Partner with Commercial Sales, Marketing, and IT stakeholders to define business capabilities, customer journey requirements, technology roadmap priorities, and performance measurement strategies.
• Facilitate workshops, process mapping sessions, and solution design reviews to support global template development, process standardization, and organizational alignment.
• Analyze sales, customer, marketing, and operational data to identify trends, process improvement opportunities, business value drivers, and KPI requirements that support strategic decision-making.
• Evaluate CRM, customer experience, marketing automation, and analytics platform capabilities, identify functional gaps, and provide recommendations aligned with business objectives and enterprise architecture standards.
• Define and document business requirements, user stories, process flows, reporting requirements, data integrations, and success criteria while supporting testing, business readiness, deployment planning, and stakeholder communications.
• All other duties as assigned.

Required Skills and Education

• Bachelor's degree in Information Technology, Information Systems, Business Administration, Data Analytics, Computer Science, or a related field. Relevant combination of education and experience may be considered.
• 7+ years of business analysis experience supporting CRM, customer experience, sales, marketing, analytics, or digital transformation initiatives.
• Experience leading requirements gathering, business process design, and enterprise application implementations involving CRM platforms, customer engagement solutions, marketing automation technologies, and reporting solutions.

Preferred Qualifications

• Experience developing KPIs, business performance metrics, executive dashboards, and reporting solutions.
• Proficiency with Power BI, Oracle Analytics, Tableau, or similar business intelligence and visualization tools.
• Experience analyzing customer, sales, marketing, and operational data to support strategic business decisions.
• Knowledge of data governance, master data management, data quality, and systems integration principles.
• Experience supporting CRM, ERP, and marketing technology integrations and associated reporting environments.

About Dauch:

Dauch Corporation is a premier Driveline and Metal Forming supplier serving the global automotive industry with a powertrain-agnostic product portfolio that supports electric, hybrid, and internal combustion vehicles. The company is headquartered in Detroit, MI, with operations that span 24 countries and more than 175 locations. Formed through the acquisition of Dowlais Group plc and its subsidiaries - GKN Automotive and GKN Powder Metallurgy, Dauch unites deep engineering roots with global manufacturing capabilities and an entrepreneurial spirit to move mobility forward. Visit www.dauch.com to learn more.

Dauch will not discriminate against any Associate or applicant for employment because of age, race, color, gender, religion, weight, height, marital status, sexual orientation, genetic history or information, gender identity or expression, disability, protected veteran status, national origin, or other characteristic protected by law.

Dauch will take affirmative action to ensure that applicants are employed, and that Associates are treated equally during employment, without regard to their age, race, color, gender, religion, weight, height, marital status, sexual orientation, genetic history or information, gender identity or expression, disability, protected veteran status, national origin, or other characteristic protected by law.

For the Disabled Job Seeker: We offer reasonable accommodations for qualified disabled individuals who are applicants for employment. To request assistance or accommodations, please e-mail [e-mail].

Dauch is an equal opportunity/affirmative action employer.