Senior Integrated Media Strategy Lead

Jobtailor; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Job description

Lead, coach, and develop a team of Media Planners responsible for integrated media strategy and planning
Establish priorities, manage workloads, and ensure strategic deliverables are completed accurately and on schedule
Develop integrated media strategies across traditional and digital channels
Translate business objectives into audience-first communications strategies
Develop media investment recommendations and channel allocations
Present integrated media strategies, annual plans, campaign recommendations, POVs, and performance insights to clients and agency leadership
Build trusted relationships with clients as a strategic media advisor
Leverage syndicated research, first-party data, and audience insights to inform planning decisions
Partner with Analytics to develop campaign measurement frameworks and success metrics
Evaluate campaign performance and recommend strategic optimizations
Collaborate with Digital Media, Analytics, Creative, Account Services, Activation, and Strategy teams
Ensure smooth handoffs between Planning, Activation, Analytics, and Creative throughout the campaign lifecycle
Identify innovative media opportunities and develop strategic POVs and thought leadership
Champion integrated planning methodologies and continuously improve planning processes
Mentor team members, support career development and succession planning, and contribute to training and process development

Requirements

• 7+ years of media planning experience within an advertising agency or integrated marketing environment
• 2+ years of people management or team leadership experience
• Extensive experience developing integrated media strategies across traditional and digital channels
• Strong understanding of audience planning, communications strategy, and media investment planning
• Experience managing cross-channel media budgets and investment recommendations
• Demonstrated ability to present strategic recommendations to senior client stakeholders
• Strong analytical skills with experience translating campaign data into actionable business insights
• Excellent organizational, project management, and communication skills
• Ability to manage multiple client accounts and competing priorities simultaneously
• Preferred platform experience with MRI-Simmons, Nielsen, Comscore, Scarborough, YouGov, and GWI (GlobalWebIndex)
• Experience developing full-funnel communications strategies from awareness through conversion
• Experience working with first-party data, Customer Data Platforms (CDPs), and audience segmentation
• Familiarity with Marketing Mix Modeling (MMM), attribution methodologies, and advanced measurement strategies
• Experience supporting new business development and agency growth initiatives
• Google Analytics certification or other relevant media planning certifications are a plus
• Availability to work Monday–Friday, 8:30am–5:30pm
• Must satisfy employment eligibility verification through E-Verify

Core Competencies

Demonstrates expertise in developing integrated media strategies across traditional and digital channels, leveraging audience insights and data to inform planning decisions. Proven ability to lead and mentor teams while managing multiple client accounts and delivering strategic recommendations to senior stakeholders.

Highest-signal resume keywords

• Integrated Media Strategy Development
• Audience Planning
• Media Investment Planning
• Cross-Channel Budget Management
• Analytical Skills

ATS Optimization Keywords

Hard Skills

• Media Planning
• Campaign Measurement Frameworks
• Audience Segmentation
• Marketing Mix Modeling
• Attribution Methodologies
• Full-Funnel Communications Strategies
• Data Analysis
• Project Management
• Strategic Recommendations Presentation
• Client Relationship Management

Soft Skills

• Leadership
• Coaching
• Organizational Skills
• Communication Skills
• Collaboration

Certifications & Qualifications

• Google Analytics Certification

Industry Keywords

• Integrated Marketing
• Advertising Agency
• Media Strategy
• Campaign Optimization
• Client Stakeholders

Tools & Technologies

• MRI-Simmons
• Nielsen
• Comscore
• Scarborough
• YouGov
• GWI
• Customer Data Platforms
• Google Analytics