Director, Planner

Jobtailor

Illinois

On-site

USD 90,000 - 140,000

Full time

14 days+

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Job summary

Jobtailor is seeking an senior-level media strategist to lead upper-funnel media planning and client leadership. You will integrate traditional and digital channels, coach junior team members, and shape strategic roadmaps using industry tools like MRI Simmons, Pathmatics, and GA4.

You will drive measurement frameworks for awareness and brand lift, collaborate with Strategy, Media, and Creative teams, and stay ahead of industry trends to craft winning client campaigns.

Qualifications

8+ years of experience in media planning and buying.
In-depth understanding of media buying.
Existing relationships with vendors, platforms, and publishers.
Ability to form relationships with internal stakeholders.
Comfort in traditional and digital media.
Effective communication at all levels.
Experience with enterprise-level client campaigns.
Experience across multiple industry verticals preferred.
Presentation skills, including material creation and in-room presentation.
Solid knowledge of tactics, vendors, methodologies, industry trends, and topics.
Growth mindset for expanding opportunities within the client base.
Expert-level knowledge of integrated media channels and tactics.
Working knowledge of TV, linear, local, digital/streaming, social, search, programmatic, experiential, audio/radio, print, OOH, and partnerships.
Proficiency with MRI Simmons, Pathmatics, Kantar, GWI, iSpot, GA4, and client CRM data.

Responsibilities

Define and integrate upper-funnel media offering across linear and digital channels.
Provide strategic leadership for client accounts and train subject matter experts.
Use MRI Simmons, Pathmatics, Kantar, GWI, Nielsen, iSpot, GA4, and client CRM data to identify audiences and objectives.
Create integrated, full-funnel media plans with cross-functional teams.
Establish full-funnel media measurement frameworks.
Develop measurement solutions for awareness, brand lift, consideration, and其他 upper-funnel objectives.
Lead annual and ongoing planning cycles and strategic roadmaps.
Research and vet upper-funnel media opportunities for campaign ideas.
Serve as client-facing upper-funnel media SME.
Mentor junior team members and lead media planning talent.
Liaise with partners and vendors to plan and execute media.
Support internal training by authoring materials and leading sessions.
Build relationships with publishers, platforms, networks, and partners.
Create sales, pitch, marketing materials; present in pitches.
Provide thought leadership through content, conferences, and events.
Demonstrate expertise in integrated media channels and consumer media behaviors.
Stay current on industry trends and new vendors.

Skills

Media planning

Media buying

Full-funnel media measurement

Audience identification

Campaign development

Digital media expertise

Traditional media expertise

Performance management

Strategic roadmap development

Strong presentation skills

Client relationship management

Mentoring

Relationship building

Coaching

Growth mindset

Industry trends

Tools

MRI Simmons

Pathmatics

Kantar

GWI

ISpot

GA4

Client CRM

Job description

Define and integrate DAC’s upper-funnel media offering across linear/traditional and digital channels

Provide strategic leadership for client accounts and teach/train subject matter experts

Use MRI Simmons, Pathmatics, Kantar, GWI, Nielsen, iSpot, GA4, and client CRM data to identify audiences, media insights, and objectives

Create integrated, full-funnel media plans with Strategic Insights, Client Strategy, Media, and Creative teams

Establish full-funnel media measurement frameworks

Develop measurement solutions for awareness, brand lift, consideration, and other upper-funnel objectives

Lead annual and ongoing planning cycles, tactical development, optimization recommendations, quarterly business reviews, and strategic roadmaps

Research and vet upper-funnel media opportunities and present campaign ideas to clients

Serve as a client-facing upper-funnel media subject matter expert

Mentor junior team members and lead media planning talent through coaching, performance management, goal setting, recruiting, and retention support

Liaise with partners and vendors to plan and execute media

Support internal training by authoring materials and leading training sessions

Build relationships with publishers, platforms, networks, and partners

Create sales, pitch, marketing, and new business pitch materials; attend and present in pitches

Provide thought leadership through DAC content, conferences, and events

Demonstrate expertise in integrated media channels and consumer media behaviors

Stay current on industry trends and new vendors

Requirements

8+ years of relevant experience in media planning and buying

In-depth understanding of media buying

Existing relationships with vendors, platforms, and publishers

Ability to form relationships with internal stakeholders

Comfort in traditional and digital media

Effective communication at all levels

Experience with enterprise-level client campaigns

Experience across multiple industry verticals preferred

Presentation skills, including material creation and in-room presentation

Solid knowledge of tactics, vendors, methodologies, industry trends, and topics

Growth mindset for expanding opportunities within the client base

Expert-level knowledge of integrated media channels and tactics

Working knowledge of TV, linear, local, digital/streaming, social, search, programmatic, experiential, audio/radio, print, OOH, and partnerships

Proficiency with MRI Simmons, Pathmatics, Kantar, GWI, iSpot, GA4, and client CRM data

Core Competencies

Demonstrates expert-level knowledge in integrated media channels and tactics, with a strong ability to develop and execute full-funnel media plans. Proven experience in client relationship management, strategic leadership, and mentoring within media planning and buying.

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