Media Planning Manager

Jobtailor; Arlington (VA); On-site; USD 140,000 - 190,000; Full time

Job summary

Jobtailor is seeking a senior media leader to drive strategy and planning across US and Canadian markets. You will coordinate multi-channel media plans with agency teams, establish KPIs, and forecast performance to optimize investments.

You will serve as the primary liaison for agency partners and internal teams, guiding campaigns from setup to post-analysis. The role requires a Bachelor’s degree and 6+ years in media planning/advertising, with strong analytical skills, proficiency in

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6 years of experience in media planning, media buying, campaign management, or advertising.
• Understanding of US and Canadian media landscapes, trends, and audience diversity.
• Strong media agency experience and multi-channel campaign execution expertise.
• Advanced expertise in digital media strategies, media measurement, and data management.
• Strong analytical, organizational, and project management skills.

Responsibilities

• Lead media strategy and planning across US and Canadian markets.
• Develop and rationalize media plans across digital and traditional channels with media agency teams.
• Establish measurement KPIs and performance forecasts with the agency.
• Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements.
• Monitor campaign delivery and pacing to ensure media investments activate as intended.
• Serve as day-to-day contact for agency partners on campaign execution and status updates.
• Support campaign changes, adjustments, and optimization throughout the lifecycle.
• Collect post-campaign results, learnings, and optimization opportunities.
• Coordinate interactions between internal marketing teams and agency partners.
• Prepare materials for planning meetings, status calls, and reviews; track actions.
• Communicate campaign updates, timelines, and performance results to stakeholders.
• Escalate risks, delays, or execution issues to leadership.
• Support collaboration with brand, creative, analytics, and finance teams.
• Lead MMM data preparation and data-cleaning processes.
• Lead global rollout of planning tool development, adoption, governance, and best-practices.

Skills

Media Planning

Campaign Management

Digital Media Strategies

Analytical Skills

Project Management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Excel

PowerPoint

Planning Tool

Job description

• Lead media strategy and planning across US and Canadian markets
• Develop and rationalize media plans across digital and traditional channels with media agency teams
• Establish measurement KPIs and performance forecasts with the agency
• Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements
• Monitor campaign delivery and pacing to ensure media investments activate as intended
• Serve as day-to-day contact for agency partners on campaign execution and status updates
• Support campaign changes, adjustments, and optimization throughout the campaign lifecycle
• Collect post-campaign results, key learnings, and optimization opportunities
• Coordinate interactions between internal marketing teams and agency partners
• Prepare materials for planning meetings, status calls, and campaign reviews; track action items
• Communicate campaign updates, timelines, and performance results to stakeholders
• Escalate risks, delays, or execution issues to leadership
• Support collaboration with brand, creative, analytics, and finance teams
• Lead preparation of Marketing Mix Modeling (MMM) data and data-cleaning processes
• Lead global rollout of the planning tool, including feature development, adoption, governance, and best-practice usage
• Report to the Global Head of Media, Content and Digital Transformation

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
• 6 years of experience in media planning, media buying, campaign management, or advertising
• Understanding of US and Canadian media landscapes, trends, and audience diversity
• Strong media agency experience and expertise in multi-channel campaign execution
• Advertiser-side experience is a strong advantage
• Advanced expertise in digital media strategies, media measurement, and data management
• Strong analytical skills
• Strong organizational and project management skills
• Ability to manage multiple priorities simultaneously
• Detail-oriented with strong follow-through and execution capabilities
• Ability to analyze performance data and translate findings into actionable recommendations
• Effective communication and stakeholder management skills
• Strong Excel and PowerPoint skills
• Experience in beauty, beverage, automotive, or other premium consumer industries is preferred
• Not eligible for Visa Sponsorship

Core Competencies

Demonstrates expertise in media strategy and planning across digital and traditional channels, with a strong focus on campaign management, performance measurement, and stakeholder communication. Proficient in data management and analysis to optimize media investments and drive actionable insights.

Highest-signal resume keywords

• Media Planning
• Campaign Management
• Digital Media Strategies
• Analytical Skills
• Project Management

Hard Skills

• Media Buying
• Media Measurement
• Data Management
• Marketing Mix Modeling
• Campaign OptimizationKPI Establishment
• Performance Analysis
• Multi-Channel Campaign Execution
• Creative Asset Delivery
• Trafficking Requirements

Soft Skills

• Effective Communication
• Stakeholder Management
• Organizational Skills
• Detail-Oriented
• Follow-Through

Industry Keywords

• US Media Landscape
• Canadian Media Landscape
• Audience Diversity
• Premium Consumer Industries
• Advertising

Tools & Technologies

• Excel
• PowerPoint
• Planning Tool