Senior Integrated Marketing Strategist

Bed Bath & Beyond; Dallas (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Bed Bath & Beyond is seeking an experienced Integrated Marketing leader to manage calendars, briefs, and cross-channel campaigns. You will coordinate channel strategies and align marketing and merchandising priorities to drive campaigns across departments.

You will analyze data to inform plans, build scalable processes, and ensure a consistent customer experience while adhering to legal guidelines. Bachelor's degree in Marketing or related field preferred; 4+ years in direct marketing and 7+

Qualifications

• Direct marketing experience required.
• Retail or ecommerce experience preferred.
• Strong strategic and analytical thinking.

Responsibilities

• Manage the Integrated Marketing Calendar: oversee scheduling of all marketing activities.
• Own and Manage Creative Briefs: lead 360-degree campaign reviews ensuring assets meet brand standards.
• Insights & Data Collection: leverage data to inform plans and measure performance.
• Coordinate Integrated Channel Strategies: work with channel leads to optimize performance.
• Facilitate and Prioritize Marketing and Merchandising Requests: liaise between teams to align campaign objectives.
• Manage and Drive Campaigns Across Channels: lead cross-functional teams for consistent customer experience.
• Build Processes for Integrated Marketing: implement workflows to improve efficiency.
• Understand and Manage Holistic Customer Experience: map journey across channels to enhance engagement.
• Perform Other Duties as Required: contribute to team success as needed.
• Follow Legal Policies and Guidelines: ensure compliance with industry regulations.

Skills

Direct marketing

Cross-functional leadership

Strategic focus

Project management

Analytical mindset

Education

Bachelor's Degree in Marketing/Communications

Tools

Asana

Microsoft Planner

Microsoft Excel

Job description

Bed Bath & Beyond is seeking an experienced Integrated Marketing leader to manage calendars, briefs, and cross-channel campaigns. You will coordinate channel strategies and align marketing and merchandising priorities to drive campaigns across departments.

You will analyze data to inform plans, build scalable processes, and ensure a consistent customer experience while adhering to legal guidelines. Bachelor's degree in Marketing or related field preferred; 4+ years in direct marketing and 7+