Sr. Integrated Marketing Manager

Overstock.com; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Bed Bath & Beyond is seeking a results-oriented Integrated Marketing Manager in Dallas to oversee the marketing calendar, manage creative briefs, and leverage data to optimize multi-channel campaigns.

The role requires 4+ years in direct marketing and 7+ years in retail/ecommerce, with a strong analytical skill set and project management capabilities. Excellent communication and cross-functional collaboration are essential for success.

Qualifications

• 4+ years of direct marketing experience.
• 7+ years in retail or ecommerce environments.
• Bachelor’s degree in Marketing, Communications, or related field.
• Strong business acumen and strategic focus.

Responsibilities

• Coordinate and manage the Integrated Marketing Calendar across channels.
• Own and manage creative briefs for campaigns.
• Leverage data and insights to inform plans and measure performance.
• Develop integrated channel strategies with marketing leads and product owners.
• Prioritize marketing and merchandising requests to support campaigns.
• Lead cross-functional teams to ensure consistent customer experience and campaign execution.
• Build processes to streamline integrated marketing efforts.

Skills

Direct marketing

Retail/ecommerce experience

Analytical aptitude

Project management

Excel proficiency

Education

Bachelor’s degree in Marketing/Communications

Tools

Asana

Microsoft Planner

Job description

We Go Beyond:

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Job Responsibilities

• Manage the Integrated Marketing Calendar : Oversee the scheduling and coordination of all marketing activities to ensure alignment and maximize efficiency.
• Own and Manage Creative Briefs : Serve as the integrated lead for 360-degree campaign reviews, ensuring that creative assets meet brand standards and campaign objectives.
• Insights & Data Collection : Leverage data & insights to inform plans and measure performance.
• Coordinate Integrated Channel Strategies : Collaborate with marketing channel leads and product owners to develop integrated strategies that optimize channel performance and drive overall marketing goals.
• Facilitate and Prioritize Marketing and Merchandising Requests : Act as a liaison between marketing and merchandising teams to prioritize product requests that support campaign objectives and align with business priorities.
• Manage and Drive Campaigns Across Channels and Departments : Take ownership of campaigns and projects, leading cross-functional teams to ensure a consistent customer experience and successful campaign execution.
• Build Processes for Integrated Marketing : Develop and implement processes and workflows to streamline integrated marketing efforts and improve overall efficiency.
• Understand and Manage Holistic Customer Experience : Gain a deep understanding of the customer journey across multiple marketing channels, identifying opportunities to enhance the customer experience and drive engagement.
• Perform Other Duties as Required : Take on additional responsibilities and tasks as assigned by manager and upper management, demonstrating flexibility and a willingness to contribute to team success.
• Follow Legal Policies and Guidelines : Adhere to all legal policies and guidelines related to marketing and advertising, ensuring compliance with industry regulations and standards.

Job Requirements

• Direct Marketing Experience: Minimum of 4 years.
• Retail or Ecommerce Experience: Minimum of 7 years.
• Bachelor’s Degree in Marketing, Communications, or a related field.
• Business Acumen and Strategic Focus: Ability to identify growth opportunities and optimize strategies to drive business success.
• Exceptional Organizational Skills: Proficiency in managing multiple projects concurrently.
• Proficiency in Project Management Tools: Experience with platforms like Asana, Microsoft Planner, or similar tools.
• Strong Proficiency in Microsoft Excel and Office Programs.
• Financial and Analytical Aptitude: Detail-oriented with robust analytical and problem-solving skills.
• Quick Learner and Efficient Worker: Adaptability to thrive in a dynamic environment and grasp new concepts swiftly.
• Proficiency in Handling Operational Schedules and Production Work: Comfortable managing operational schedules and coordinating production workflows.
• Experience hiring and leading diverse teams

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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