Senior Integrated Marketing Lead—Data-Driven, Cross-Channel

Overstock.com; Dallas (TX); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Bed Bath & Beyond is seeking a results-oriented Integrated Marketing Manager in Dallas to oversee the marketing calendar, manage creative briefs, and leverage data to optimize multi-channel campaigns.

The role requires 4+ years in direct marketing and 7+ years in retail/ecommerce, with a strong analytical skill set and project management capabilities. Excellent communication and cross-functional collaboration are essential for success.

Formación

• 4+ years of direct marketing experience.
• 7+ years in retail or ecommerce environments.
• Bachelor’s degree in Marketing, Communications, or related field.
• Strong business acumen and strategic focus.

Responsabilidades

• Coordinate and manage the Integrated Marketing Calendar across channels.
• Own and manage creative briefs for campaigns.
• Leverage data and insights to inform plans and measure performance.
• Develop integrated channel strategies with marketing leads and product owners.
• Prioritize marketing and merchandising requests to support campaigns.
• Lead cross-functional teams to ensure consistent customer experience and campaign execution.
• Build processes to streamline integrated marketing efforts.

Conocimientos

Direct marketing

Retail/ecommerce experience

Analytical aptitude

Project management

Excel proficiency

Educación

Bachelor’s degree in Marketing/Communications

Herramientas

Asana

Microsoft Planner

Descripción del empleo

Bed Bath & Beyond is seeking a results-oriented Integrated Marketing Manager in Dallas to oversee the marketing calendar, manage creative briefs, and leverage data to optimize multi-channel campaigns.

The role requires 4+ years in direct marketing and 7+ years in retail/ecommerce, with a strong analytical skill set and project management capabilities. Excellent communication and cross-functional collaboration are essential for success.