Sr. Integrated Marketing Manager

Bed Bath & Beyond; Dallas (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Bed Bath & Beyond is seeking an experienced Integrated Marketing leader to manage calendars, briefs, and cross-channel campaigns. You will coordinate channel strategies and align marketing and merchandising priorities to drive campaigns across departments.

You will analyze data to inform plans, build scalable processes, and ensure a consistent customer experience while adhering to legal guidelines. Bachelor's degree in Marketing or related field preferred; 4+ years in direct marketing and 7+

Qualifications

• Direct marketing experience required.
• Retail or ecommerce experience preferred.
• Strong strategic and analytical thinking.

Responsibilities

• Manage the Integrated Marketing Calendar: oversee scheduling of all marketing activities.
• Own and Manage Creative Briefs: lead 360-degree campaign reviews ensuring assets meet brand standards.
• Insights & Data Collection: leverage data to inform plans and measure performance.
• Coordinate Integrated Channel Strategies: work with channel leads to optimize performance.
• Facilitate and Prioritize Marketing and Merchandising Requests: liaise between teams to align campaign objectives.
• Manage and Drive Campaigns Across Channels: lead cross-functional teams for consistent customer experience.
• Build Processes for Integrated Marketing: implement workflows to improve efficiency.
• Understand and Manage Holistic Customer Experience: map journey across channels to enhance engagement.
• Perform Other Duties as Required: contribute to team success as needed.
• Follow Legal Policies and Guidelines: ensure compliance with industry regulations.

Skills

Direct marketing

Cross-functional leadership

Strategic focus

Project management

Analytical mindset

Education

Bachelor's Degree in Marketing/Communications

Tools

Asana

Microsoft Planner

Microsoft Excel

Job description

We Go Beyond

At Bed Bath & Beyond, we believe that everyone should \"Be You!\" Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

We Go Beyond

At Bed Bath & Beyond, we believe that everyone should \"Be You!\" Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Job Responsibilities

• Manage the Integrated Marketing Calendar: Oversee the scheduling and coordination of all marketing activities to ensure alignment and maximize efficiency.
• Own and Manage Creative Briefs: Serve as the integrated lead for 360-degree campaign reviews, ensuring that creative assets meet brand standards and campaign objectives.
• Insights & Data Collection: Leverage data & insights to inform plans and measure performance.
• Coordinate Integrated Channel Strategies: Collaborate with marketing channel leads and product owners to develop integrated strategies that optimize channel performance and drive overall marketing goals.
• Facilitate and Prioritize Marketing and Merchandising Requests: Act as a liaison between marketing and merchandising teams to prioritize product requests that support campaign objectives and align with business priorities.
• Manage and Drive Campaigns Across Channels and Departments: Take ownership of campaigns and projects, leading cross-functional teams to ensure a consistent customer experience and successful campaign execution.
• Build Processes for Integrated Marketing: Develop and implement processes and workflows to streamline integrated marketing efforts and improve overall efficiency.
• Understand and Manage Holistic Customer Experience: Gain a deep understanding of the customer journey across multiple marketing channels, identifying opportunities to enhance the customer experience and drive engagement.
• Perform Other Duties as Required: Take on additional responsibilities and tasks as assigned by manager and upper management, demonstrating flexibility and a willingness to contribute to team success.
• Follow Legal Policies and Guidelines: Adhere to all legal policies and guidelines related to marketing and advertising, ensuring compliance with industry regulations and standards.

Job Requirements

• Direct Marketing Experience: Minimum of 4 years.
• Retail or Ecommerce Experience: Minimum of 7 years.
• Bachelor's Degree in Marketing, Communications, or a related field.
• Business Acumen and Strategic Focus: Ability to identify growth opportunities and optimize strategies to drive business success.
• Exceptional Organizational Skills: Proficiency in managing multiple projects concurrently.
• Proficiency in Project Management Tools: Experience with platforms like Asana, Microsoft Planner, or similar tools.
• Strong Proficiency in Microsoft Excel and Office Programs.
• Financial and Analytical Aptitude: Detail-oriented with robust analytical and problem-solving skills.
• Quick Learner and Efficient Worker: Adaptability to thrive in a dynamic environment and grasp new concepts swiftly.
• Proficiency in Handling Operational Schedules and Production Work: Comfortable managing operational schedules and coordinating production workflows.
• Experience hiring and leading diverse teams

Physical Requirements

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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