Senior Integrated Marketing Specialist

Ziegler Inc.; Minneapolis (MN); On-site; USD 82,000 - 103,000; Full time

Benefits offered by this job

Health, dental, vision and life insur.

15 days PTO to start

9 paid holidays

401(k) plan with company match

HSA (Health Savings Account) with $100

Disability insurance (STD/LTD)

Education assistance

Parental leave & funeral leave

Ongoing training

Job summary

Ziegler Inc. is seeking a Senior Integrated Marketing Specialist to serve as the primary marketing partner for assigned business units, translating business objectives into integrated marketing strategies, demand generation programs and customer engagement initiatives.

This role will act as the voice of the business within the Marketing team, ensuring investments drive measurable growth outcomes. Responsibilities include leading go-to-market planning, developing annual and quarterly plans with

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5-8 years of B2B or segment/vertical marketing experience.
• Experience delivering integrated marketing campaigns or go-to-market initiatives in B2B sales.
• Experience in industrial, dealer, agriculture, construction, power generation or rental markets.
• Advanced budget tracking and vendor coordination.
• Strong project management and organizational skills.
• Understanding of customer journeys and demand generation.
• Ability to work effectively with sales and commercial teams.

Responsibilities

• Lead go-to-market planning and execution for key products or strategic initiatives, promotions and growth programs.
• Develop annual and quarterly marketing plans for assigned business segments, including budget tracking.
• Maintain regular planning cadence with sales and business leadership, providing campaign and customer insights.
• Identify growth opportunities, customer demand signals and competitive insights across channels.
• Partner with segment leadership to establish marketing objectives, growth priorities and performance targets.
• Analyze segment pipeline, revenue performance and campaign effectiveness to identify opportunities for optimization.
• Ensure alignment between segment strategies and enterprise marketing priorities.
• Provide mentorship and guidance to marketing team members.

Skills

ABM marketing

B2B demand generation

Go-to-market planning

Budget tracking

Project management

Sales alignment

Customer insights

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

Ziegler Companies has an opening for a Senior Integrated Marketing Specialist to serve as the primary marketing partner for assigned business units, translating business objectives into integrated marketing strategies, demand generation programs and customer engagement initiatives. This will include acting as the voice of the business within the Marketing team, ensuring marketing investments drive measurable growth outcomes.

Responsibilities

Serve as the primary marketing advisor to assigned business, providing market intelligence, customer insights and performance recommendations that influence business planning and revenue growth strategies Lead go-to-market planning and execution for key product or strategic initiatives, promotions and growth programs Develop annual and quarterly marketing plans for assigned business segments, including budget tracking Maintain regular planning cadence with sales and business leadership, providing campaign and customer insights that drive continuous improvement and optimization of marketing investments Identify growth opportunities, customer demand signals and competitive insights within assigned industry and across all digital, event, content and sales enablement channels Partner with segment leadership to establish marketing objectives, growth priorities and performance targets aligned to revenue and business plans Analyze segment pipeline, revenue performance and campaign effectives to identify opportunities for optimization and growth Manage segment-level marketing budgets and performance tracking Present marketing performance, recommendations and future plans to business leaders Ensure sales enablement materials algin with evolving customer and market needs Ensure alignment between segment strategies and enterprise marketing priorities. Provides mentorship and guidance to marketing team members

Qualifications

Bachelor’s degree in Marketing, Business, Communications or related field required; experience with account-based marketing or B2B demand generation is preferred 5-8 years of B2B or segment/vertical marketing experience; tying marketing activities to revenue goals Experience delivering integrated marketing campaigns or go-to-market initiatives; particularly within B2B sales environments. Experience in industrial, dealer, agriculture, construction, power generation or rental markets Advanced budget tracking and vendor coordination experience Strong project management and organizational skills. Understanding of customer journeys and demand generation. Ability to work effectively and credibly with sales and commercial teams.

Minimum Physical Requirements

Standing, walking, using hands, talking, hearing Working Conditions are indoors, and noise level is quiet

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today! The pay range for this position is $82,300.00 to $102,900.00 Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location. Along with competitive pay, full time positions are benefits eligible which includes: Health, Dental, Vision and Life Insurance 15 days of PTO your first year, accrual starts day 1 9 paid holidays 401(k) plan with company contribution and match HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year Short-Term and Long-Term Disability Insurance, FSA & EAP Paid Parental Leave & Funeral Leave Fitness membership discount Education Assistance At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

What We Can Offer You

Competitive pay Health, dental/orthodontia, vision & life insurances Paid time off (PTO) - 15 days to start 9 Paid holidays 401(k) contributions & match HSA, Ziegler contributes up to $1000 tax-free annually STD & LTD Insurance, FSA & EAP Paid Parental Leave & Funeral Leave Fitness membership discount Ongoing training Education assistance Advancement opportunities Safe, clean, and friendly work environment Military Friendly Ziegler employs a wide variety of former U.S. Armed Services personnel. We actively hire those with prior military experience and accommodate the needs of Reserve and National Guard members.

Build Your Career at Ziegler

Ziegler sells and services CAT construction and mining equipment, generators and industrial engines in Minnesota and Iowa, as well as AGCO agricultural equipment across Minnesota, Iowa and Missouri. Ziegler has a team focus, a first-class reputation for service, and a healthy work-life balance. We train our employees to do things the Ziegler Way - the right way -and then we take it one step further. If you’re a talented, hard-working and down-to-earth person, you’ll fit in perfectly here.